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How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%
Conversion rate
+41.2% Uplift
Revenue impact
$205,608 gained
CVR Boost
+12.19% growth
Home > Case Study
How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%
Conversion rate
+41.2% Uplift
Revenue impact
$205,608 gained
CVR Boost
+12.19% growth
Home > Case Study
How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%
Conversion rate
+41.2% Uplift
Revenue impact
$205,608 gained
CVR Boost
+12.19% growth
Year
Year
2023
2023
2023
2023
Industry
Industry
Retail - Flags and Accessories.
Retail - Flags and Accessories.
Retail - Flags and Accessories.
Retail - Flags and Accessories.
Target audience
Target audience
Consumers, businesses, and organizations requiring high-quality flags and related products.
Consumers, businesses, and organizations requiring high-quality flags and related products.
Consumers, businesses, and organizations requiring high-quality flags and related products.
Consumers, businesses, and organizations requiring high-quality flags and related products.
Key products
Key products
Flags
Flags
Flags
Flags
objective
objective
To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.
To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.
To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Challenges overview
Challenges overview
Complex navigation hindered product discovery.
Low conversions due to lack of urgency and trust signals.
Distracting chat widgets reduced conversions.
Complex navigation hindered product discovery.
Low conversions due to lack of urgency and trust signals.
Distracting chat widgets reduced conversions.
Complex navigation hindered product discovery.
Low conversions due to lack of urgency and trust signals.
Distracting chat widgets reduced conversions.
Complex navigation hindered product discovery.
Low conversions due to lack of urgency and trust signals.
Distracting chat widgets reduced conversions.
Takeaway
Takeaway
Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.
Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.
Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.
Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.
Key Results
Conversion rate
Conversion rate
Conversion rate
+41.2% uplift
+41.2% uplift
+41.2% uplift
+41.2% uplift
Revenue impact
Revenue impact
Revenue impact
$205,608 gained
$205,608 gained
$205,608 gained
$205,608 gained
CVR Boost
CVR Boost
CVR Boost
+12.19% growth
+12.19% growth
Pages enhancements
Pages enhancements
Problem statement
Problem statement
Poor product discovery due to inefficient navigation.
Low conversion rates caused by unclear product variants and lack of urgency triggers.
High cart abandonment due to unclear pricing, shipping details, and bulk discounts.
Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.
Poor product discovery due to inefficient navigation.
Low conversion rates caused by unclear product variants and lack of urgency triggers.
High cart abandonment due to unclear pricing, shipping details, and bulk discounts.
Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.
Poor product discovery due to inefficient navigation.
Low conversion rates caused by unclear product variants and lack of urgency triggers.
High cart abandonment due to unclear pricing, shipping details, and bulk discounts.
Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.
Poor product discovery due to inefficient navigation.
Low conversion rates caused by unclear product variants and lack of urgency triggers.
High cart abandonment due to unclear pricing, shipping details, and bulk discounts.
Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.
Goals
Goals
Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.
Simplify navigation and enhance product visibility.
Reduce cart abandonment through clear checkout processes and trust signals.
Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.
Simplify navigation and enhance product visibility.
Reduce cart abandonment through clear checkout processes and trust signals.
Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.
Simplify navigation and enhance product visibility.
Reduce cart abandonment through clear checkout processes and trust signals.
Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.
Simplify navigation and enhance product visibility.
Reduce cart abandonment through clear checkout processes and trust signals.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research and Hypothesis Development
Research Tools Used:
Heatmaps, session recordings, usability testing, and Google Analytics.
Heatmaps, session recordings, usability testing, and Google Analytics.
Heatmaps, session recordings, usability testing, and Google Analytics.
Heatmaps, session recordings, usability testing, and Google Analytics.
Key Insights:
Users needed clearer layouts, better search filters, and faster checkout experiences.
Users needed clearer layouts, better search filters, and faster checkout experiences.
Users needed clearer layouts, better search filters, and faster checkout experiences.
Users needed clearer layouts, better search filters, and faster checkout experiences.
Testing and Implementation
Navigation Improvements:
First Fold Optimization on Collection Pages:
Highlighted products in the first fold and added sticky filters.
Result: PDP visits increased by 10.74% and conversions rose by 15.06%.
Highlighted products in the first fold and added sticky filters.
Result: PDP visits increased by 10.74% and conversions rose by 15.06%.
Highlighted products in the first fold and added sticky filters.
Result: PDP visits increased by 10.74% and conversions rose by 15.06%.
Sticky Add-to-Cart (ATC) Button:
Made ATC buttons persistently visible for mobile and desktop users.
Result: Boosted conversion rates by 41.2%.
Made ATC buttons persistently visible for mobile and desktop users.
Result: Boosted conversion rates by 41.2%.
Made ATC buttons persistently visible for mobile and desktop users.
Result: Boosted conversion rates by 41.2%.
Urgency Messaging on PDPs:
Checkout Enhancements:
Added customer reviews and simplified cart visibility.
Result: Improved conversion rates by 11.77% for cart page redirects.
Added customer reviews and simplified cart visibility.
Result: Improved conversion rates by 11.77% for cart page redirects.
Added customer reviews and simplified cart visibility.
Result: Improved conversion rates by 11.77% for cart page redirects.
Bulk Discounts and Shipping Tools:
Highlighted bulk pricing options and implemented a shipping calculator.
Result: Increased engagement and higher-value purchases.
Highlighted bulk pricing options and implemented a shipping calculator.
Result: Increased engagement and higher-value purchases.
Highlighted bulk pricing options and implemented a shipping calculator.
Result: Increased engagement and higher-value purchases.
Key Results
Q2 Revenue Growth: $88,855 from winning tests.
Q2 Revenue Growth: $88,855 from winning tests.
Q2 Revenue Growth: $88,855 from winning tests.
Q3 Revenue Growth: $116,753 through additional optimizations.
Q3 Revenue Growth: $116,753 through additional optimizations.
Q3 Revenue Growth: $116,753 through additional optimizations.
Sticky ATC button: +41.2% CVR uplift.
Sticky ATC button: +41.2% CVR uplift.
Sticky ATC button: +41.2% CVR uplift.
Urgency messaging: +12.19%CVR and +48.79% revenue growth.
Urgency messaging: +12.19%CVR and +48.79% revenue growth.
Urgency messaging: +12.19%CVR and +48.79% revenue growth.
Enhanced search functionality: +98.7% increase in usage.
Enhanced search functionality: +98.7% increase in usage.
Enhanced search functionality: +98.7% increase in usage.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Excess Features
Excess Features
Excess Features
Problem: Distracting chat widgets reduced conversions.
Solution: Moved chat features to accordion layouts or removed them entirely.
Problem: Distracting chat widgets reduced conversions.
Solution: Moved chat features to accordion layouts or removed them entirely.
Problem: Distracting chat widgets reduced conversions.
Solution: Moved chat features to accordion layouts or removed them entirely.
Problem: Distracting chat widgets reduced conversions.
Solution: Moved chat features to accordion layouts or removed them entirely.
Navigation Complexity
Navigation Complexity
Navigation Complexity
Problem: Complex navigation hindered product discovery.
Solution: Sticky search bars and simplified filters improved user journeys.
Problem: Complex navigation hindered product discovery.
Solution: Sticky search bars and simplified filters improved user journeys.
Problem: Complex navigation hindered product discovery.
Solution: Sticky search bars and simplified filters improved user journeys.
Problem: Complex navigation hindered product discovery.
Solution: Sticky search bars and simplified filters improved user journeys.
low Trust Issues:
low Trust Issues:
Low conversions due to lack of urgency and trust signals.
Solution: Added urgency messaging and assurance icons for credibility.
Low conversions due to lack of urgency and trust signals.
Solution: Added urgency messaging and assurance icons for credibility.
Low conversions due to lack of urgency and trust signals.
Solution: Added urgency messaging and assurance icons for credibility.
Low conversions due to lack of urgency and trust signals.
Solution: Added urgency messaging and assurance icons for credibility.
Lesson learned
Lesson learned
Trust and Urgency Matter: Assurance icons and urgency messaging are key motivators.
Trust and Urgency Matter: Assurance icons and urgency messaging are key motivators.
Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.
Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.
Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.
Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.
Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.
Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.
Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.
Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.
Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.
In the end
Conclusion
Conclusion
Conclusion
United States Flags implemented a comprehensive CRO strategy that significantly boosted revenue and engagement. By optimizing navigation, adding trust signals, and simplifying the checkout process, the company saw measurable improvements in conversions and revenue.
United States Flags implemented a comprehensive CRO strategy that significantly boosted revenue and engagement. By optimizing navigation, adding trust signals, and simplifying the checkout process, the company saw measurable improvements in conversions and revenue.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Home > Case Study
How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%
ATC(Add to cart)
15.6% Uplift
Revenue impact
$205,608 gained
CVR Boost
+12.19% growth
Home > Case Study
How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%
ATC(Add to cart)
15.6% Uplift
Revenue impact
$205,608 gained
CVR Boost
+12.19% growth
Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.