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How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%

Conversion rate

+41.2% Uplift

Revenue impact

$205,608 gained

CVR Boost

+12.19% growth

Home > Case Study

How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%

Conversion rate

+41.2% Uplift

Revenue impact

$205,608 gained

CVR Boost

+12.19% growth

Home > Case Study

How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%

Conversion rate

+41.2% Uplift

Revenue impact

$205,608 gained

CVR Boost

+12.19% growth

Year

Year

2023

2023

2023

2023

Industry

Industry

Retail - Flags and Accessories.

Retail - Flags and Accessories.

Retail - Flags and Accessories.

Retail - Flags and Accessories.

Target audience

Target audience

Consumers, businesses, and organizations requiring high-quality flags and related products.

Consumers, businesses, and organizations requiring high-quality flags and related products.

Consumers, businesses, and organizations requiring high-quality flags and related products.

Consumers, businesses, and organizations requiring high-quality flags and related products.

Key products

Key products

Flags

Flags

Flags

Flags

objective

objective

To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.

To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.

To optimize product discovery, simplify navigation, and reduce cart abandonment, leading to higher revenue and conversions.

Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.

Challenges overview

Challenges overview

  1. Complex navigation hindered product discovery.

  2. Low conversions due to lack of urgency and trust signals.

  3. Distracting chat widgets reduced conversions.

  1. Complex navigation hindered product discovery.

  2. Low conversions due to lack of urgency and trust signals.

  3. Distracting chat widgets reduced conversions.

  1. Complex navigation hindered product discovery.

  2. Low conversions due to lack of urgency and trust signals.

  3. Distracting chat widgets reduced conversions.

  1. Complex navigation hindered product discovery.

  2. Low conversions due to lack of urgency and trust signals.

  3. Distracting chat widgets reduced conversions.

Takeaway

Takeaway

Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.


Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.


Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.


Focused CRO strategies on UX enhancements and trust-building elements increased revenue and engagement.


Key Results

Conversion rate

Conversion rate

Conversion rate

+41.2% uplift

+41.2% uplift

+41.2% uplift

+41.2% uplift

Revenue impact

Revenue impact

Revenue impact

$205,608 gained

$205,608 gained

$205,608 gained

$205,608 gained

CVR Boost

CVR Boost

CVR Boost

+12.19% growth

+12.19% growth

Pages enhancements

Pages enhancements

Problem statement

Problem statement

  1. Poor product discovery due to inefficient navigation.

  2. Low conversion rates caused by unclear product variants and lack of urgency triggers.

  3. High cart abandonment due to unclear pricing, shipping details, and bulk discounts.

  4. Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.

  1. Poor product discovery due to inefficient navigation.

  2. Low conversion rates caused by unclear product variants and lack of urgency triggers.

  3. High cart abandonment due to unclear pricing, shipping details, and bulk discounts.

  4. Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.

  1. Poor product discovery due to inefficient navigation.

  2. Low conversion rates caused by unclear product variants and lack of urgency triggers.

  3. High cart abandonment due to unclear pricing, shipping details, and bulk discounts.

  4. Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.

  1. Poor product discovery due to inefficient navigation.

  2. Low conversion rates caused by unclear product variants and lack of urgency triggers.

  3. High cart abandonment due to unclear pricing, shipping details, and bulk discounts.

  4. Distracting features (e.g., chat widgets) that reduced focus on purchasing decisions.

Goals

Goals

  1. Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.

  2. Simplify navigation and enhance product visibility.

  3. Reduce cart abandonment through clear checkout processes and trust signals.

  1. Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.

  2. Simplify navigation and enhance product visibility.

  3. Reduce cart abandonment through clear checkout processes and trust signals.

  1. Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.

  2. Simplify navigation and enhance product visibility.

  3. Reduce cart abandonment through clear checkout processes and trust signals.

  1. Increase Revenue Per Visitor (RPV) and Conversion Rates (CVR) by improving UX.

  2. Simplify navigation and enhance product visibility.

  3. Reduce cart abandonment through clear checkout processes and trust signals.

Test Highlights

Test Highlights

CRO Strategy and Execution

CRO Strategy and Execution

CRO Strategy and Execution

Research and Hypothesis Development

Research Tools Used:

Heatmaps, session recordings, usability testing, and Google Analytics​.

Heatmaps, session recordings, usability testing, and Google Analytics​.

Heatmaps, session recordings, usability testing, and Google Analytics​.

Heatmaps, session recordings, usability testing, and Google Analytics​.

Key Insights:

Users needed clearer layouts, better search filters, and faster checkout experiences.

Users needed clearer layouts, better search filters, and faster checkout experiences.

Users needed clearer layouts, better search filters, and faster checkout experiences.

Users needed clearer layouts, better search filters, and faster checkout experiences.

Testing and Implementation

First Fold Optimization on Collection Pages:

  1. Highlighted products in the first fold and added sticky filters.

  2. Result: PDP visits increased by 10.74% and conversions rose by 15.06%​.

  1. Highlighted products in the first fold and added sticky filters.

  2. Result: PDP visits increased by 10.74% and conversions rose by 15.06%​.

  1. Highlighted products in the first fold and added sticky filters.

  2. Result: PDP visits increased by 10.74% and conversions rose by 15.06%​.

Sticky Add-to-Cart (ATC) Button:

  1. Made ATC buttons persistently visible for mobile and desktop users.

  2. Result: Boosted conversion rates by 41.2%​.

  1. Made ATC buttons persistently visible for mobile and desktop users.

  2. Result: Boosted conversion rates by 41.2%​.

  1. Made ATC buttons persistently visible for mobile and desktop users.

  2. Result: Boosted conversion rates by 41.2%​.

Checkout Enhancements:

  1. Added customer reviews and simplified cart visibility.

  2. Result: Improved conversion rates by 11.77% for cart page redirects​.

  1. Added customer reviews and simplified cart visibility.

  2. Result: Improved conversion rates by 11.77% for cart page redirects​.

  1. Added customer reviews and simplified cart visibility.

  2. Result: Improved conversion rates by 11.77% for cart page redirects​.

Bulk Discounts and Shipping Tools:

  1. Highlighted bulk pricing options and implemented a shipping calculator.

  2. Result: Increased engagement and higher-value purchases​.

  1. Highlighted bulk pricing options and implemented a shipping calculator.

  2. Result: Increased engagement and higher-value purchases​.

  1. Highlighted bulk pricing options and implemented a shipping calculator.

  2. Result: Increased engagement and higher-value purchases​.

Key Results

Q2 Revenue Growth: $88,855 from winning tests​.

Q2 Revenue Growth: $88,855 from winning tests​.

Q2 Revenue Growth: $88,855 from winning tests​.

Q3 Revenue Growth: $116,753 through additional optimizations​.

Q3 Revenue Growth: $116,753 through additional optimizations​.

Q3 Revenue Growth: $116,753 through additional optimizations​.

Sticky ATC button: +41.2% CVR uplift.

Sticky ATC button: +41.2% CVR uplift.

Sticky ATC button: +41.2% CVR uplift.

Urgency messaging: +12.19%CVR and +48.79% revenue growth.

Urgency messaging: +12.19%CVR and +48.79% revenue growth.

Urgency messaging: +12.19%CVR and +48.79% revenue growth.

Enhanced search functionality: +98.7% increase in usage​.


Enhanced search functionality: +98.7% increase in usage​.


Enhanced search functionality: +98.7% increase in usage​.


Challenges and How They Were Overcome

Challenges and How They Were Overcome

Excess Features

Excess Features

Excess Features

Problem: Distracting chat widgets reduced conversions.


Solution: Moved chat features to accordion layouts or removed them entirely.

Problem: Distracting chat widgets reduced conversions.


Solution: Moved chat features to accordion layouts or removed them entirely.

Problem: Distracting chat widgets reduced conversions.


Solution: Moved chat features to accordion layouts or removed them entirely.

Problem: Distracting chat widgets reduced conversions.


Solution: Moved chat features to accordion layouts or removed them entirely.

Navigation Complexity

Navigation Complexity

Navigation Complexity

Problem: Complex navigation hindered product discovery.


Solution: Sticky search bars and simplified filters improved user journeys.

Problem: Complex navigation hindered product discovery.


Solution: Sticky search bars and simplified filters improved user journeys.

Problem: Complex navigation hindered product discovery.


Solution: Sticky search bars and simplified filters improved user journeys.

Problem: Complex navigation hindered product discovery.


Solution: Sticky search bars and simplified filters improved user journeys.

low Trust Issues:

low Trust Issues:

Low conversions due to lack of urgency and trust signals.


Solution: Added urgency messaging and assurance icons for credibility.

Low conversions due to lack of urgency and trust signals.


Solution: Added urgency messaging and assurance icons for credibility.

Low conversions due to lack of urgency and trust signals.


Solution: Added urgency messaging and assurance icons for credibility.

Low conversions due to lack of urgency and trust signals.


Solution: Added urgency messaging and assurance icons for credibility.

Lesson learned

Lesson learned

Trust and Urgency Matter: Assurance icons and urgency messaging are key motivators.

Trust and Urgency Matter: Assurance icons and urgency messaging are key motivators.

Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.

Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.

Simplify for Success: Clear navigation and sticky ATC buttons enhance usability and conversions.

Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.

Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.

Mobile Optimization is Crucial: Mobile users showed higher responsiveness to bulk discounts and sticky buttons.

Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.

Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.

Data-Driven Iterations Work Best: A/B testing allows continuous improvements based on performance metrics.

In the end

Conclusion

Conclusion

Conclusion

United States Flags implemented a comprehensive CRO strategy that significantly boosted revenue and engagement. By optimizing navigation, adding trust signals, and simplifying the checkout process, the company saw measurable improvements in conversions and revenue.

United States Flags implemented a comprehensive CRO strategy that significantly boosted revenue and engagement. By optimizing navigation, adding trust signals, and simplifying the checkout process, the company saw measurable improvements in conversions and revenue.

Case studies

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Check out other Case studies

Funnel efficiency

Funnel efficiency

22%

22%

Successfull A/B Tests

Enhanced

2,376,240$

Projected Revenue

Projected Revenue

2,376,240$

Successful Tests

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

Funnel efficiency

4.53x

Successfull A/B Tests


2,376,240$

Projected Revenue

RPV

RPV

22%

22%

22%

Conversion Rate

4.53x

$187,487

Extra Revenue

Projected Revenue

$187,487

$187,487

Reduced Bounce Rate

4.53x

4.53x

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

ROI

4.53x

Conversion Rate

4.53x

$187,487

Projected Revenue

Funnel efficiency

4.53x

Projected Revenue

2,376,240$

Successfull A/B Tests

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

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Home > Case Study

How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%

ATC(Add to cart)

15.6% Uplift

Revenue impact

$205,608 gained

CVR Boost

+12.19% growth

Home > Case Study

How United States Flags Skyrocketed Revenue by $205K and Boosted Conversions by 41%

ATC(Add to cart)

15.6% Uplift

Revenue impact

$205,608 gained

CVR Boost

+12.19% growth

Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

© 2025 BlueBagels. All rights reserved.

Privacy Policy

Terms of Use

Licence

Contact

Unlimited Designs for your
E-Commerce Brand That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.