OBJECTIVE
Traffic Declines:
Mitigated by focusing on actionable learnings from A/B testing.
Technical Issues:
Improved collaboration with tech teams to expedite implementations.
Testing Velocity:
Adjusted test priorities to account for seasonal traffic fluctuations.
KEY TESTS AND OPTIMISATION
Optimized PDPs
Improved clarity boosted RPV by 22%, adding $187,487 in revenue.
Fixed Mobile UX
Smoother navigation reduced bounce rates, driving $72,300 in extra sales.
Intent-Based Pop-Ups
Smart pop-ups recovered users, adding $54,900 in revenue.
AI-Driven Testing
Data-backed optimizations increased conversions, generating $98,200 more.
Lesson learned
Trust signals must be effectively integrated to improve user confidence.
Product highlights are important for users decision making
Reducing Friction in cart journey leads to less abandonment and higher completion
Case studies
Check out other Case studies
Funnel efficiency
22%
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
ATC
15.6%
Monthly Revenue
$192k
RPV
9.2%
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
