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Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
$2,376,240
Successfull A/B Tests
Pages enhancements
Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
$2,376,240
Successfull A/B Tests
Pages enhancements
Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
$2,376,240
Successfull A/B Tests
Pages enhancements
Year
Year
2023
2023
2023
2023
Industry
Industry
Safety and protective gear.
Safety and protective gear.
Safety and protective gear.
Safety and protective gear.
Target audience
Target audience
Industrial workers, corporate buyers, and individual safety-conscious consumers.
Industrial workers, corporate buyers, and individual safety-conscious consumers.
Industrial workers, corporate buyers, and individual safety-conscious consumers.
Industrial workers, corporate buyers, and individual safety-conscious consumers.
Key products
Key products
Safety vests, helmets, boots, and customized protective gear.
Safety vests, helmets, boots, and customized protective gear.
Safety vests, helmets, boots, and customized protective gear.
Safety vests, helmets, boots, and customized protective gear.
objective
objective
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Challenges overview
Challenges overview
High cart abandonment due to unclear shipping costs.
High cart abandonment due to unclear shipping costs.
High cart abandonment due to unclear shipping costs.
High cart abandonment due to unclear shipping costs.
Confusion around product sizing and customization options.
Confusion around product sizing and customization options.
Confusion around product sizing and customization options.
Confusion around product sizing and customization options.
Navigation inefficiencies and underperforming search functionality.
Navigation inefficiencies and underperforming search functionality.
Navigation inefficiencies and underperforming search functionality.
Navigation inefficiencies and underperforming search functionality.
Takeaway
Takeaway
Additional Yearly Revenue Projected 2,376,240$
Successful A/B tests included PDP optimizations, product highlights, and visual navigation enhancements. Improving Funnel efficiency by 20%
Additional Yearly Revenue Projected 2,376,240$
Successful A/B tests included PDP optimizations, product highlights, and visual navigation enhancements. Improving Funnel efficiency by 20%
Additional Yearly Revenue Projected 2,376,240$
Successful A/B tests included PDP optimizations, product highlights, and visual navigation enhancements. Improving Funnel efficiency by 20%
Additional Yearly Revenue Projected 2,376,240$
Successful A/B tests included PDP optimizations, product highlights, and visual navigation enhancements. Improving Funnel efficiency by 20%
Key Results
Funnel efficiency
Funnel efficiency
Funnel efficiency
20% Increased
20% Increased
20% Increased
20% Increased
Projected Revenue
Projected Revenue
Projected Revenue
$2,376,240
$2,376,240
$2,376,240
$2,376,240
Successfull A/B Tests
Successfull A/B Tests
Successfull A/B Tests
Pages enhancements
Pages enhancements
Pages enhancements
Pages enhancements
Problem statement
Problem statement
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information.
Ineffective navigation on mobile and desktop leading to high drop-offs.
Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information.
Ineffective navigation on mobile and desktop leading to high drop-offs.
Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information.
Ineffective navigation on mobile and desktop leading to high drop-offs.
Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information.
Ineffective navigation on mobile and desktop leading to high drop-offs.
Lack of trust indicators impacting user confidence.
Goals
Goals
Increase Conversion Rates (CVR): Achieve a minimum 10% improvement in CVR across key pages (PDP, PLP, Cart and checkout).
Boost Add-to-Cart Rates (ATC): Target an 8% increase in ATC through enhanced product page layouts and filtering mechanisms.
Enhance Navigation Efficiency: Reduce bounce rates by 15% on mobile and desktop PLPs through improved filtering and search experiences.
Improve User Confidence: Enhance trust and clarity metrics with a goal of reducing cart abandonment rates by 10%.
Increase Conversion Rates (CVR): Achieve a minimum 10% improvement in CVR across key pages (PDP, PLP, Cart and checkout).
Boost Add-to-Cart Rates (ATC): Target an 8% increase in ATC through enhanced product page layouts and filtering mechanisms.
Enhance Navigation Efficiency: Reduce bounce rates by 15% on mobile and desktop PLPs through improved filtering and search experiences.
Improve User Confidence: Enhance trust and clarity metrics with a goal of reducing cart abandonment rates by 10%.
Increase Conversion Rates (CVR): Achieve a minimum 10% improvement in CVR across key pages (PDP, PLP, Cart and checkout).
Boost Add-to-Cart Rates (ATC): Target an 8% increase in ATC through enhanced product page layouts and filtering mechanisms.
Enhance Navigation Efficiency: Reduce bounce rates by 15% on mobile and desktop PLPs through improved filtering and search experiences.
Improve User Confidence: Enhance trust and clarity metrics with a goal of reducing cart abandonment rates by 10%.
Increase Conversion Rates (CVR): Achieve a minimum 10% improvement in CVR across key pages (PDP, PLP, Cart and checkout).
Boost Add-to-Cart Rates (ATC): Target an 8% increase in ATC through enhanced product page layouts and filtering mechanisms.
Enhance Navigation Efficiency: Reduce bounce rates by 15% on mobile and desktop PLPs through improved filtering and search experiences.
Improve User Confidence: Enhance trust and clarity metrics with a goal of reducing cart abandonment rates by 10%.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research
Research
Comprehensive Audits: Conducted click, scroll, and session analyses to identify friction points.
User Testing: Gathered qualitative data via surveys and heatmaps.
Data-Driven Hypotheses: Leveraged insights from GA4 tracking and behavioral research.
Comprehensive Audits: Conducted click, scroll, and session analyses to identify friction points.
User Testing: Gathered qualitative data via surveys and heatmaps.
Data-Driven Hypotheses: Leveraged insights from GA4 tracking and behavioral research.
Comprehensive Audits: Conducted click, scroll, and session analyses to identify friction points.
User Testing: Gathered qualitative data via surveys and heatmaps.
Data-Driven Hypotheses: Leveraged insights from GA4 tracking and behavioral research.
Comprehensive Audits: Conducted click, scroll, and session analyses to identify friction points.
User Testing: Gathered qualitative data via surveys and heatmaps.
Data-Driven Hypotheses: Leveraged insights from GA4 tracking and behavioral research.
Key Tests and Optimizations:
PDP - 1st fold Optimization : Introduced key feature highlights, boosting CVR by ▲ +78.85% and ATC by ▲+32.59%
PDP Highlights: Introduced key product features at the top fold of PDPs. CVR increased by 7.43%, ATC improved by 2.6%.
Cart Page Redirection: Introduced Cart Page redirection on ATC, Checkout Completion Improved by 37%, Leading to $169,281 Additional Monthly Revenue.
Sticky Navigation & prominent search bar: Improved PLP visit by 20% and PDP Visits by 6%
PDP - 1st fold Optimization : Introduced key feature highlights, boosting CVR by ▲ +78.85% and ATC by ▲+32.59%
PDP Highlights: Introduced key product features at the top fold of PDPs. CVR increased by 7.43%, ATC improved by 2.6%.
Cart Page Redirection: Introduced Cart Page redirection on ATC, Checkout Completion Improved by 37%, Leading to $169,281 Additional Monthly Revenue.
Sticky Navigation & prominent search bar: Improved PLP visit by 20% and PDP Visits by 6%
PDP - 1st fold Optimization : Introduced key feature highlights, boosting CVR by ▲ +78.85% and ATC by ▲+32.59%
PDP Highlights: Introduced key product features at the top fold of PDPs. CVR increased by 7.43%, ATC improved by 2.6%.
Cart Page Redirection: Introduced Cart Page redirection on ATC, Checkout Completion Improved by 37%, Leading to $169,281 Additional Monthly Revenue.
Sticky Navigation & prominent search bar: Improved PLP visit by 20% and PDP Visits by 6%
PDP - 1st fold Optimization : Introduced key feature highlights, boosting CVR by ▲ +78.85% and ATC by ▲+32.59%
PDP Highlights: Introduced key product features at the top fold of PDPs. CVR increased by 7.43%, ATC improved by 2.6%.
Cart Page Redirection: Introduced Cart Page redirection on ATC, Checkout Completion Improved by 37%, Leading to $169,281 Additional Monthly Revenue.
Sticky Navigation & prominent search bar: Improved PLP visit by 20% and PDP Visits by 6%
Key Results
Q2 Total Contribution: $18,720 Additional in monthly revenue.
Q2 Total Contribution: $18,720 Additional in monthly revenue.
Q2 Total Contribution: $18,720 Additional in monthly revenue.
Q3 Total Contribution: $169,281 Additional in monthly revenue.
Q3 Total Contribution: $169,281 Additional in monthly revenue.
Q3 Total Contribution: $169,281 Additional in monthly revenue.
ATC Rates: Increased by 18% through PDP optimizations.
ATC Rates: Increased by 18% through PDP optimizations.
ATC Rates: Increased by 18% through PDP optimizations.
PLP Engagement: 20.52% improvement with enhanced navigation.
PLP Engagement: 20.52% improvement with enhanced navigation.
PLP Engagement: 20.52% improvement with enhanced navigation.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Cart Abandonment
Cart Abandonment
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Navigation Complexity
Navigation Complexity
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Testing Velocity:
Testing Velocity:
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Lesson learned
Lesson learned
Trust signals must be effectively integrated to improve user confidence.
Trust signals must be effectively integrated to improve user confidence.
Product highlights are important for users decision making
Product highlights are important for users decision making
Reducing Friction in cart journey leads to less abandonment and higher completion
Reducing Friction in cart journey leads to less abandonment and higher completion
In the end
Conclusion
Conclusion
Conclusion
The Discount Safety Gear CRO program successfully addressed key user pain points, leading to measurable improvements in engagement, conversion rates, and revenue. These insights provide a scalable foundation for continued optimization.
The Discount Safety Gear CRO program successfully addressed key user pain points, leading to measurable improvements in engagement, conversion rates, and revenue. These insights provide a scalable foundation for continued optimization.
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ROI
4.53x
Extra Revenue
4.53x
Conversion Rate
4.53x
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[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Extra Revenue
4.53x
Conversion Rate
4.53x
[Basic information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
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ROI
4.53x
Extra Revenue
527384
Conversion Rate
4.53x
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Extra Revenue
527384
Conversion Rate
4.53x
[Basic information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Conversion Rate
4.53x
527384
Extra Revenue
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Conversion Rate
4.53x
527384
Extra Revenue
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Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
2,376,240
Successfull A/B Tests
Pages enhancements
Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
2,376,240
Successfull A/B Tests
Pages enhancements
Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.