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Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
22% Uplift in RPV
Projected Revenue
$2,376,240
Successfull A/B Tests
Pages enhancements
OBJECTIVE
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Cart Abandonment
Cart Abandonment
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Introduced shipping calculators and trust signals.
Navigation Complexity
Navigation Complexity
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Simplified filter placements and restructured PLP categories.
Testing Velocity:
Testing Velocity:
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
Prioritized impactful tests across multiple funnel touchpoints for overall improvement
KEY TESTS AND OPTIMISATION
Optimized Product Pages
Improved key feature visibility boosted CVR by 78.85%, adding $169,281/month.
Cart Page Redirection
Auto-redirecting to cart increased checkouts by 37%, driving $2.37M/year.
Sticky Navigation & Search
Better UX increased PLP visits by 20% and PDP visits by 6%, adding $284,760/year.
Funnel Efficiency Boost
Overall improvements increased revenue by $2.37M annually.
Lesson learned
Lesson learned
Trust signals must be effectively integrated to improve user confidence.
Trust signals must be effectively integrated to improve user confidence.
Product highlights are important for users decision making
Product highlights are important for users decision making
Reducing Friction in cart journey leads to less abandonment and higher completion
Reducing Friction in cart journey leads to less abandonment and higher completion
In the end
Conclusion
Conclusion
Conclusion
The Discount Safety Gear CRO program successfully addressed key user pain points, leading to measurable improvements in engagement, conversion rates, and revenue. These insights provide a scalable foundation for continued optimization.
The Discount Safety Gear CRO program successfully addressed key user pain points, leading to measurable improvements in engagement, conversion rates, and revenue. These insights provide a scalable foundation for continued optimization.
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RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
ATC
15.6%
Monthly Revenue
$192k
RPV
9.2%
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Extra Revenue
527384
Conversion Rate
4.53x
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Extra Revenue
527384
Conversion Rate
4.53x
[Basic information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Basic information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Conversion Rate
4.53x
527384
Extra Revenue
[Basic1 information about the client. Who they are? What do they do? {Preferably a client in ecomm will work best}.]
[Cleint’s situation BEFORE working with BB. If we can say things such as conversion rate was: X revenue was: XXX,XXXX]
[Cleint’s situation AFTER working with BB. If we can say things such as conversion rate jumped to:XX revenue jumped to: XXX,XXX,XXX]
ROI
4.53x
Conversion Rate
4.53x
527384
Extra Revenue
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Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
2,376,240
Successfull A/B Tests
Pages enhancements
Home > Case Study
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Funnel efficiency
22% Uplift in RPV
Projected Revenue
2,376,240
Successfull A/B Tests
Pages enhancements
Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.