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Nordic Peace’s Journey to Growth: $65K Monthly Revenue Impact and 14.31% RPV Uplift with CRO Strategies
Conversion
+8.83% Uplift
Monthly Revenue
$65K gained
PPV
+13.52% growth
Home > Case Study
Nordic Peace’s Journey to Growth: $65K Monthly Revenue Impact and 14.31% RPV Uplift with CRO Strategies
Conversion
+8.83% Uplift
Monthly Revenue
$65K gained
PPV
+13.52% growth
Home > Case Study
Nordic Peace’s Journey to Growth: $65K Monthly Revenue Impact and 14.31% RPV Uplift with CRO Strategies
Conversion
+8.83% Uplift
Monthly Revenue
$65K gained
PPV
+13.52% growth
Home > Case Study
Nordic Peace’s Journey to Growth: $65K Monthly Revenue Impact and 14.31% RPV Uplift with CRO Strategies
Conversion
+8.83% Uplift
Monthly Revenue
$65K gained
PPV
+13.52% growth
Year
Year
2023
2023
2023
2023
Industry
Industry
E-commerce platform specializing in fashion, footwear, and home accessories.
E-commerce platform specializing in fashion, footwear, and home accessories.
E-commerce platform specializing in fashion, footwear, and home accessories.
E-commerce platform specializing in fashion, footwear, and home accessories.
Target audience
Target audience
Value-conscious buyers, gift shoppers, and trend-following customers.
Value-conscious buyers, gift shoppers, and trend-following customers.
Value-conscious buyers, gift shoppers, and trend-following customers.
Value-conscious buyers, gift shoppers, and trend-following customers.
Key products
Key products
Happy Face Slippers, Satin Sleepwear Pajamas, and Nordic Fluffy Slippers.
Happy Face Slippers, Satin Sleepwear Pajamas, and Nordic Fluffy Slippers.
Happy Face Slippers, Satin Sleepwear Pajamas, and Nordic Fluffy Slippers.
Happy Face Slippers, Satin Sleepwear Pajamas, and Nordic Fluffy Slippers.
objective
objective
To optimize product discovery, improve navigation, and increase conversion rates through strategic CRO testing and A/B experiments.
To optimize product discovery, improve navigation, and increase conversion rates through strategic CRO testing and A/B experiments.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
To optimize product discovery, improve navigation, and increase conversion rates through strategic CRO testing and A/B experiments.
Challenges overview
Challenges overview
Low Conversion Rates (7.7%): High cart abandonment due to unclear shipping costs and checkout complexity.
Limited Engagement on Product Pages: Users dropped off before scrolling to critical sections.
Sizing Uncertainty: High return rates linked to unclear size guides.
Low Conversion Rates (7.7%): High cart abandonment due to unclear shipping costs and checkout complexity.
Limited Engagement on Product Pages: Users dropped off before scrolling to critical sections.
Sizing Uncertainty: High return rates linked to unclear size guides.
Low Conversion Rates (7.7%): High cart abandonment due to unclear shipping costs and checkout complexity.
Limited Engagement on Product Pages: Users dropped off before scrolling to critical sections.
Sizing Uncertainty: High return rates linked to unclear size guides.
Low Conversion Rates (7.7%): High cart abandonment due to unclear shipping costs and checkout complexity.
Limited Engagement on Product Pages: Users dropped off before scrolling to critical sections.
Sizing Uncertainty: High return rates linked to unclear size guides.
Takeaway
Takeaway
By refining PDP layouts, introducing urgency messaging, and leveraging upsells, Nordic Peace successfully boosted revenue and conversion metrics, establishing a scalable foundation for growth.
By refining PDP layouts, introducing urgency messaging, and leveraging upsells, Nordic Peace successfully boosted revenue and conversion metrics, establishing a scalable foundation for growth.
By refining PDP layouts, introducing urgency messaging, and leveraging upsells, Nordic Peace successfully boosted revenue and conversion metrics, establishing a scalable foundation for growth.
By refining PDP layouts, introducing urgency messaging, and leveraging upsells, Nordic Peace successfully boosted revenue and conversion metrics, establishing a scalable foundation for growth.
Key Results
Conversion
Conversion
Conversion
+8.83% uplift
+8.83% uplift
+8.83% uplift
+8.83% uplift
Monthly Revenue
Monthly Revenue
Monthly Revenue
$65K gained
$65K gained
$65K gained
$65K gained
ppv
ppv
ppv
+13.52% growth
+13.52% growth
+13.52% growth
+13.52% growth
Problem statement
Problem statement
Navigation Complexity: Users struggled to locate relevant products due to poor filtering and unclear categories.
PDP Engagement Drop-offs: Low interaction with size charts, reviews, and CTAs caused hesitation in purchasing.
Checkout Friction: Cart abandonment resulted from lack of clarity on pricing, shipping costs, and returns policies.
Navigation Complexity: Users struggled to locate relevant products due to poor filtering and unclear categories.
PDP Engagement Drop-offs: Low interaction with size charts, reviews, and CTAs caused hesitation in purchasing.
Checkout Friction: Cart abandonment resulted from lack of clarity on pricing, shipping costs, and returns policies.
Navigation Complexity: Users struggled to locate relevant products due to poor filtering and unclear categories.
PDP Engagement Drop-offs: Low interaction with size charts, reviews, and CTAs caused hesitation in purchasing.
Checkout Friction: Cart abandonment resulted from lack of clarity on pricing, shipping costs, and returns policies.
Navigation Complexity: Users struggled to locate relevant products due to poor filtering and unclear categories.
PDP Engagement Drop-offs: Low interaction with size charts, reviews, and CTAs caused hesitation in purchasing.
Checkout Friction: Cart abandonment resulted from lack of clarity on pricing, shipping costs, and returns policies.
Goals
Goals
Increase Revenue Per Visitor (RPV): Implement
Upsell and Cross Sell to achieve a 10% uplift.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and use urgency messaging to drive a 15% improvement.
Reduce Cart Abandonment: Streamline checkout processes and highlight promotions to decrease drop-offs by 12%.
Increase Revenue Per Visitor (RPV): Implement
Upsell and Cross Sell to achieve a 10% uplift.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and use urgency messaging to drive a 15% improvement.
Reduce Cart Abandonment: Streamline checkout processes and highlight promotions to decrease drop-offs by 12%.
Increase Revenue Per Visitor (RPV): Implement
Upsell and Cross Sell to achieve a 10% uplift.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and use urgency messaging to drive a 15% improvement.
Reduce Cart Abandonment: Streamline checkout processes and highlight promotions to decrease drop-offs by 12%.
Increase Revenue Per Visitor (RPV): Implement
Upsell and Cross Sell to achieve a 10% uplift.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and use urgency messaging to drive a 15% improvement.
Reduce Cart Abandonment: Streamline checkout processes and highlight promotions to decrease drop-offs by 12%.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research Insights:
Heatmaps & Scroll Maps: Identified high drop-offs at checkout and PDP sections.
Session Recordings: Showed user hesitation with unclear sizing information and insufficient urgency triggers.
Surveys & Analytics: Customers sought better pricing clarity, bulk discount offers, and interactive size guides.
Heatmaps & Scroll Maps: Identified high drop-offs at checkout and PDP sections.
Session Recordings: Showed user hesitation with unclear sizing information and insufficient urgency triggers.
Surveys & Analytics: Customers sought better pricing clarity, bulk discount offers, and interactive size guides.
Heatmaps & Scroll Maps: Identified high drop-offs at checkout and PDP sections.
Session Recordings: Showed user hesitation with unclear sizing information and insufficient urgency triggers.
Surveys & Analytics: Customers sought better pricing clarity, bulk discount offers, and interactive size guides.
Heatmaps & Scroll Maps: Identified high drop-offs at checkout and PDP sections.
Session Recordings: Showed user hesitation with unclear sizing information and insufficient urgency triggers.
Surveys & Analytics: Customers sought better pricing clarity, bulk discount offers, and interactive size guides.
Key Tests and Optimizations:
Key Tests and Optimizations:
Key Results
Revenue Impact: +$17,899 Prevented in revenue loss by optimizing pricing tests and upsell strategies.
Revenue Impact: +$17,899 Prevented in revenue loss by optimizing pricing tests and upsell strategies.
Revenue Impact: +$17,899 Prevented in revenue loss by optimizing pricing tests and upsell strategies.
Conversion Rate Improvements: +8.83% Achieved uplift through bulk discounts and urgency triggers.
Conversion Rate Improvements: +8.83% Achieved uplift through bulk discounts and urgency triggers.
Conversion Rate Improvements: +8.83% Achieved uplift through bulk discounts and urgency triggers.
Higher Engagement: PDP optimization led to more scroll depth and CTA interactions.
Higher Engagement: PDP optimization led to more scroll depth and CTA interactions.
Higher Engagement: PDP optimization led to more scroll depth and CTA interactions.
Profitability Boost: +13.52% CProfit per visitor increased by through upsell and cart promotions.
Profitability Boost: +13.52% CProfit per visitor increased by through upsell and cart promotions.
Profitability Boost: +13.52% CProfit per visitor increased by through upsell and cart promotions.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
cart abandonment
cart abandonment
cart abandonment
Challenge: Uncertainty about shipping costs and bulk pricing incentives caused drop-offs.
Solution: Introduced threshold bars and clear pricing for bulk discounts.
Challenge: Uncertainty about shipping costs and bulk pricing incentives caused drop-offs.
Solution: Introduced threshold bars and clear pricing for bulk discounts.
Challenge: Uncertainty about shipping costs and bulk pricing incentives caused drop-offs.
Solution: Introduced threshold bars and clear pricing for bulk discounts.
Challenge: Uncertainty about shipping costs and bulk pricing incentives caused drop-offs.
Solution: Introduced threshold bars and clear pricing for bulk discounts.
SIzing uncertainity
SIzing uncertainity
SIzing uncertainity
Challenge: High return rates due to unclear sizing guides.
Solution: Interactive size guide popups improved user confidence, but further enhancements are needed.
Challenge: High return rates due to unclear sizing guides.
Solution: Interactive size guide popups improved user confidence, but further enhancements are needed.
Challenge: High return rates due to unclear sizing guides.
Solution: Interactive size guide popups improved user confidence, but further enhancements are needed.
Challenge: High return rates due to unclear sizing guides.
Solution: Interactive size guide popups improved user confidence, but further enhancements are needed.
PDP Engagement gap
PDP Engagement gap
PDP Engagement gap
Challenge: Users didn’t explore reviews, product details, or CTAs effectively.
Solution: Enhanced visuals, added urgency messaging, and created trust signals to increase interaction.
Challenge: Users didn’t explore reviews, product details, or CTAs effectively.
Solution: Enhanced visuals, added urgency messaging, and created trust signals to increase interaction.
Challenge: Users didn’t explore reviews, product details, or CTAs effectively.
Solution: Enhanced visuals, added urgency messaging, and created trust signals to increase interaction.
Challenge: Users didn’t explore reviews, product details, or CTAs effectively.
Solution: Enhanced visuals, added urgency messaging, and created trust signals to increase interaction.
Lesson learned
Lesson learned
Bulk Discounts Drive Value: Value-based pricing strategies are more effective than flat discounts for increasing RPV.
Bulk Discounts Drive Value: Value-based pricing strategies are more effective than flat discounts for increasing RPV.
Urgency Messaging Builds Conversion Momentum: Countdown timers create scarcity, motivating faster purchases.
Urgency Messaging Builds Conversion Momentum: Countdown timers create scarcity, motivating faster purchases.
Urgency Messaging Builds Conversion Momentum: Countdown timers create scarcity, motivating faster purchases.
Clear Pricing Reduces Friction: Transparent shipping and bulk pricing messaging lower hesitation.
Clear Pricing Reduces Friction: Transparent shipping and bulk pricing messaging lower hesitation.
Clear Pricing Reduces Friction: Transparent shipping and bulk pricing messaging lower hesitation.
Interactive Tools Build Confidence: Size guides and upsells at checkout enhance decision-making and increase profitability.
Interactive Tools Build Confidence: Size guides and upsells at checkout enhance decision-making and increase profitability.
Interactive Tools Build Confidence: Size guides and upsells at checkout enhance decision-making and increase profitability.
In the end
Conclusion
Conclusion
Conclusion
Nordic Peace’s CRO program delivered measurable revenue growth and conversion improvements by focusing on product page enhancements, checkout simplifications, and urgency messaging. With a 14.31% RPV uplift and a 13.52% profit increase, the company established scalable strategies for continued growth.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Our Work
Our Services
About Us
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Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.