Monthly Revenue
PPV
KEY TESTS AND OPTIMISATION
Revenue Saved
Prevented $17,899 loss with pricing & upsell optimizations.
CVR Uplift
+8.83% boost via bulk discounts & urgency triggers.
Higher Engagement
PDP tweaks increased scroll depth & CTA clicks.
Profitability Boost
+13.52% profit per visitor via upsells & cart promos.
Lesson learned
Bulk Discounts Drive Value: Value-based pricing strategies are more effective than flat discounts for increasing RPV.
Urgency Messaging Builds Conversion Momentum: Countdown timers create scarcity, motivating faster purchases.
Clear Pricing Reduces Friction: Transparent shipping and bulk pricing messaging lower hesitation.
Interactive Tools Build Confidence: Size guides and upsells at checkout enhance decision-making and increase profitability.
In the end
Nordic Peace’s CRO program delivered measurable revenue growth and conversion improvements by focusing on product page enhancements, checkout simplifications, and urgency messaging. With a 14.31% RPV uplift and a 13.52% profit increase, the company established scalable strategies for continued growth.
Case studies
Check out other Case studies
Funnel efficiency
22%
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
RPV
22%
Projected Revenue
$187,487
Reduced Bounce Rate
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
