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From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls

From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls

From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls

From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls

Conversion rate

+68.54% Uplift

+68.54% Uplift

+68.54% Uplift

Annual Revenue impact

$262,642 gained

$262,642 gained

CVR Boost

+59.03% CVR Uplift

+59.03% CVR Uplift

objective

objective

Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.

Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.

Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.

Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.

Challenges and How They Were Overcome

Challenges and How They Were Overcome

Size and Fit Concerns

Size and Fit Concerns

Simplified menu structure and added visual category tiles.

Result: +19.65% CVR and +10.33% CLP visits​.

Navigation Complexity

Navigation Complexity

Redesigned size guides and integrated dynamic elements.

Result: Improved ATC by +22.49% and RPV by ₹15.85​.

low Trust Issues at checkout:

low Trust Issues at checkout:

Added social proof banners and sustainability messages.

Result: Increased checkout page visits by +95.08%​.

KEY TESTS AND OPTIMISATION

Editorial Landing Pages

+68.54% CVR, ₹62.70 RPV UPLIFT.

Dynamic Size Guide Impact

+59.03% CVR, +22.49% ATC.

Checkout Optimization

+34.50% CVR +95.08% visits to checkout pages.

Product Labels Effect

+11.41% CVR, +10.07% ATC.

Lesson learned

Visual Storytelling Matters: Editorial content significantly boosts engagement and trust.

Simplify Decision-Making: Clear size guides and social proof ease buying decisions.

Mobile Optimization is Key: Addressing mobile UX drives incremental revenue growth.

Trust Signals Build Confidence: Reinforcing eco-values and transparency reduces friction.

In the end

Conclusion

Conclusion

Conclusion

No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.

No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.

No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.

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Funnel efficiency

Funnel efficiency

22%

22%

Projected Revenue

Projected Revenue

$2.3M

$2.3M

$2.3M

Successful Tests

Successful Tests

Enhanced

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

RPV

22%

22%

Projected Revenue

$187,487

$187,487

Reduced Bounce Rate

4.53x

4.53x

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

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Rapid Turnaround (72 hours on average)

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Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

© 2025 BlueBagels. All rights reserved.

Privacy Policy

Terms of Use

Licence

Contact

Unlimited Designs for your
E-Commerce Brand That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.