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From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls
Conversion rate
+68.54% Uplift
Annual Revenue impact
$262,642 gained
CVR Boost
+59.03% CVR Uplift
Home > Case Study
From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls
Conversion rate
+68.54% Uplift
Annual Revenue impact
$262,642 gained
CVR Boost
+59.03% CVR Uplift
Home > Case Study
From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls
Conversion rate
+68.54% Uplift
Annual Revenue impact
$262,642 gained
CVR Boost
+59.03% CVR Uplift
Home > Case Study
From Clicks to Conversions: How No Nasties Achieved a 68.54% Boost in Conversion Rate with Strategic CRO Overhauls
Conversion rate
+68.54% Uplift
Annual Revenue impact
$262,642 gained
CVR Boost
+59.03% CVR Uplift
Year
Year
2023
2023
2023
2023
Industry
Industry
Sustainable and ethical fashion.
Sustainable and ethical fashion.
Sustainable and ethical fashion.
Sustainable and ethical fashion.
Target audience
Target audience
Eco-conscious consumers aged 25–65, primarily sustainability enthusiasts.
Eco-conscious consumers aged 25–65, primarily sustainability enthusiasts.
Eco-conscious consumers aged 25–65, primarily sustainability enthusiasts.
Eco-conscious consumers aged 25–65, primarily sustainability enthusiasts.
Key products
Key products
Organic cotton apparel, including dresses, tops, and accessories.
Organic cotton apparel, including dresses, tops, and accessories.
Organic cotton apparel, including dresses, tops, and accessories.
Organic cotton apparel, including dresses, tops, and accessories.
objective
objective
Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.
Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Increase conversion rates (CVR) and revenue by resolving navigation issues, addressing size and price hesitations, and enhancing product clarity.
Challenges overview
Challenges overview
Navigation Complexity
Size and Fit Concerns
Trust Barriers at Checkout
Navigation Complexity
Size and Fit Concerns
Trust Barriers at Checkout
Navigation Complexity
Size and Fit Concerns
Trust Barriers at Checkout
Navigation Complexity
Size and Fit Concerns
Trust Barriers at Checkout
Takeaway
Takeaway
Leveraging data-backed insights, No Nasties improved user engagement and removed decision barriers, leading to measurable growth.
Leveraging data-backed insights, No Nasties improved user engagement and removed decision barriers, leading to measurable growth.
Leveraging data-backed insights, No Nasties improved user engagement and removed decision barriers, leading to measurable growth.
Leveraging data-backed insights, No Nasties improved user engagement and removed decision barriers, leading to measurable growth.
Key Results
Conversion rate
Conversion rate
Conversion rate
+68.54% uplift
+68.54% uplift
+68.54% uplift
+68.54% uplift
Revenue impact
Revenue impact
Revenue impact
$262,642 gained
$262,642 gained
$262,642 gained
$262,642 gained
CVR Boost
CVR Boost
CVR Boost
+59.03% growth
+12.19% growth
+59.03% growth
+59.03% growth
Problem statement
Problem statement
Size Hesitations: Users were unsure about fit, impacting Add-to-Cart (ATC) rates.
Price Perception: Users perceived prices as high, leading to drop-offs before checkout.
Information Accessibility: Critical product details and value propositions were buried, reducing engagement.
Size Hesitations: Users were unsure about fit, impacting Add-to-Cart (ATC) rates.
Price Perception: Users perceived prices as high, leading to drop-offs before checkout.
Information Accessibility: Critical product details and value propositions were buried, reducing engagement.
Size Hesitations: Users were unsure about fit, impacting Add-to-Cart (ATC) rates.
Price Perception: Users perceived prices as high, leading to drop-offs before checkout.
Information Accessibility: Critical product details and value propositions were buried, reducing engagement.
Size Hesitations: Users were unsure about fit, impacting Add-to-Cart (ATC) rates.
Price Perception: Users perceived prices as high, leading to drop-offs before checkout.
Information Accessibility: Critical product details and value propositions were buried, reducing engagement.
Goals
Goals
Improve CVR by 20–30% through navigation enhancements and trust signals.
Reduce size- and price-related hesitations to increase ATC rates and revenue per visitor (RPV).
Enhance checkout processes to reduce cart abandonment.
Improve CVR by 20–30% through navigation enhancements and trust signals.
Reduce size- and price-related hesitations to increase ATC rates and revenue per visitor (RPV).
Enhance checkout processes to reduce cart abandonment.
Improve CVR by 20–30% through navigation enhancements and trust signals.
Reduce size- and price-related hesitations to increase ATC rates and revenue per visitor (RPV).
Enhance checkout processes to reduce cart abandonment.
Improve CVR by 20–30% through navigation enhancements and trust signals.
Reduce size- and price-related hesitations to increase ATC rates and revenue per visitor (RPV).
Enhance checkout processes to reduce cart abandonment.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research Insights:
Conducted heatmaps, surveys, scroll maps, and session recordings to identify friction points.
Analyzed behavior trends and mapped user pain points.
Conducted heatmaps, surveys, scroll maps, and session recordings to identify friction points.
Analyzed behavior trends and mapped user pain points.
Conducted heatmaps, surveys, scroll maps, and session recordings to identify friction points.
Analyzed behavior trends and mapped user pain points.
Conducted heatmaps, surveys, scroll maps, and session recordings to identify friction points.
Analyzed behavior trends and mapped user pain points.
Key Tests and Optimizations:
Key Tests and Optimizations:
Editorial Landing Pages (CLP)
Dynamic Size Guide (PDP)
Redesigned size guides with dynamic elements for better clarity.
Result: +59.03% CVR, +22.49% ATC.
Redesigned size guides with dynamic elements for better clarity.
Result: +59.03% CVR, +22.49% ATC.
Redesigned size guides with dynamic elements for better clarity.
Result: +59.03% CVR, +22.49% ATC.
Checkout Social Proof Banner
Added motivational messaging and social proof banners at checkout.
Result: +34.50% CVR uplift with sustainability messaging.
Added motivational messaging and social proof banners at checkout.
Result: +34.50% CVR uplift with sustainability messaging.
Added motivational messaging and social proof banners at checkout.
Result: +34.50% CVR uplift with sustainability messaging.
Product Labels on CLP
Price Justification (PDP)
Added a “Why This Price?” section to explain premium pricing.
Result: Marginal revenue uplift (+₹2.52), but lower CVR (-1.79%).
Added a “Why This Price?” section to explain premium pricing.
Result: Marginal revenue uplift (+₹2.52), but lower CVR (-1.79%).
Added a “Why This Price?” section to explain premium pricing.
Result: Marginal revenue uplift (+₹2.52), but lower CVR (-1.79%).
Key Results
Editorial CLP Success: +68.54% CVR, ₹62.70 RPV UPLIFT.
Editorial CLP Success: +68.54% CVR, ₹62.70 RPV UPLIFT.
Editorial CLP Success: +68.54% CVR, ₹62.70 RPV UPLIFT.
Dynamic Size Guide Impact: +59.03% CVR, +22.49% ATC.
Dynamic Size Guide Impact: +59.03% CVR, +22.49% ATC.
Dynamic Size Guide Impact: +59.03% CVR, +22.49% ATC.
Checkout Optimization: +34.50% CVR +95.08% visits to checkout pages.
Checkout Optimization: +34.50% CVR +95.08% visits to checkout pages.
Checkout Optimization: +34.50% CVR +95.08% visits to checkout pages.
Product Labels Effect: +11.41% CVR, +10.07% ATC.
Product Labels Effect: +11.41% CVR, +10.07% ATC.
Product Labels Effect: +11.41% CVR, +10.07% ATC.
Sustained revenue gains attributed to optimized content and user experience.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Size and Fit Concerns
Size and Fit Concerns
Size and Fit Concerns
Simplified menu structure and added visual category tiles.
Result: +19.65% CVR and +10.33% CLP visits.
Simplified menu structure and added visual category tiles.
Result: +19.65% CVR and +10.33% CLP visits.
Simplified menu structure and added visual category tiles.
Result: +19.65% CVR and +10.33% CLP visits.
Navigation Complexity
Navigation Complexity
Navigation Complexity
Redesigned size guides and integrated dynamic elements.
Result: Improved ATC by +22.49% and RPV by ₹15.85.
Redesigned size guides and integrated dynamic elements.
Result: Improved ATC by +22.49% and RPV by ₹15.85.
Redesigned size guides and integrated dynamic elements.
Result: Improved ATC by +22.49% and RPV by ₹15.85.
low Trust Issues at checkout:
low Trust Issues at checkout:
low Trust Issues at checkout:
Added social proof banners and sustainability messages.
Result: Increased checkout page visits by +95.08%.
Added social proof banners and sustainability messages.
Result: Increased checkout page visits by +95.08%.
Added social proof banners and sustainability messages.
Result: Increased checkout page visits by +95.08%.
Lesson learned
Lesson learned
Visual Storytelling Matters: Editorial content significantly boosts engagement and trust.
Visual Storytelling Matters: Editorial content significantly boosts engagement and trust.
Visual Storytelling Matters: Editorial content significantly boosts engagement and trust.
Simplify Decision-Making: Clear size guides and social proof ease buying decisions.
Simplify Decision-Making: Clear size guides and social proof ease buying decisions.
Simplify Decision-Making: Clear size guides and social proof ease buying decisions.
Mobile Optimization is Key: Addressing mobile UX drives incremental revenue growth.
Mobile Optimization is Key: Addressing mobile UX drives incremental revenue growth.
Mobile Optimization is Key: Addressing mobile UX drives incremental revenue growth.
Trust Signals Build Confidence: Reinforcing eco-values and transparency reduces friction.
Trust Signals Build Confidence: Reinforcing eco-values and transparency reduces friction.
Trust Signals Build Confidence: Reinforcing eco-values and transparency reduces friction.
In the end
Conclusion
Conclusion
Conclusion
No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.
No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.
No Nasties’ CRO program delivered exceptional results, boosting CVR by 68.54% and enhancing user trust and engagement. By resolving size hesitations, clarifying pricing, and optimizing landing pages, the program unlocked measurable revenue growth.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.