BB-AI Driven CRO

Home > Case Study

How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization

Conversion rate

+19.18% Uplift

Annual Revenue impact

$391,191 gained

ATC Boost

+11.99% growth

objective

Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.

Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.

Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.

Challenges and How They Were Overcome

cart abandonment

Challenge: Customers abandoned carts due to unclear shipping costs and policies.

Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.

Challenge: Customers abandoned carts due to unclear shipping costs and policies.

Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.

Challenge: Customers abandoned carts due to unclear shipping costs and policies.

Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.

Challenge: Customers abandoned carts due to unclear shipping costs and policies.

Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.

Navigation Complexity

Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons

Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products

Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons

Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products

Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons

Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products

Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons

Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products

product engagement issues

Challenge: PDPs lacked visual hierarchy and detailed product information.

Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.

Challenge: PDPs lacked visual hierarchy and detailed product information.

Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.

Challenge: PDPs lacked visual hierarchy and detailed product information.

Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.

Challenge: PDPs lacked visual hierarchy and detailed product information.

Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.

KEY TESTS AND OPTIMISATION

Homepage optimisation

+39.16% increase in conversions

Optimized Navigation

Streamlined menus increased user engagement & conversions.

PDP Adjustments

Better descriptions & visuals increased ATC by 11.99% and CVR by 19.18%.

AI Chatbot Results

+6% increase in engagement

Checkout Fixes

Clear shipping costs & banners reduced cart abandonment by 16%, adding $391K/month.

Lesson learned

Simplify Navigation to Reduce Friction: Sticky search bars and clear categories enhanced product discovery.

Enhance Product Descriptions to Build Confidence: Accordion-style details and visuals boosted ATC rates.

Transparency in Checkout to Reduce Abandonment: Upfront shipping costs and motivational banners encouraged completion.

AI Tools Drive Engagement: Alby chatbot proved essential for addressing questions and reducing hesitation.

In the end

Conclusion

Northline Express’ CRO strategy drove $391,191 in monthly revenue growth by improving navigation, streamlining checkout, and enhancing PDP content. These changes increased engagement, trust, and conversions, positioning the company for sustained scalability and success.

Case studies

Check out other Case studies

Funnel efficiency

22%

Projected Revenue

2,376,240$

Successful Tests

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

RPV

22%

Projected Revenue

$187,487

Reduced Bounce Rate

4.53x

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

Licence

Contact

Unlimited Designs for your E-Commerce Brand

That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.

Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

Licence

Contact

Unlimited Designs for your
E-Commerce Brand That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.