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How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization
Conversion rate
+19.18% Uplift
Annual Revenue impact
$391,191 gained
ATC Boost
+11.99% growth
Home > Case Study
How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization
Conversion rate
+19.18% Uplift
Annual Revenue impact
$391,191 gained
ATC Boost
+11.99% growth
Home > Case Study
How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization
Conversion rate
+19.18% Uplift
Annual Revenue impact
$391,191 gained
ATC Boost
+11.99% growth
Home > Case Study
How Northline Express Drove $391K Monthly Revenue Growth with AI Driven Initiatives and Multipage Funnel Optimization
Conversion rate
+19.18% Uplift
Annual Revenue impact
$391,191 gained
ATC Boost
+11.99% growth
Year
Year
2023
2023
2023
2023
Industry
Industry
E-commerce retailer specializing in fireplaces, chimney pipes, and heating solutions.
E-commerce retailer specializing in fireplaces, chimney pipes, and heating solutions.
E-commerce retailer specializing in fireplaces, chimney pipes, and heating solutions.
E-commerce retailer specializing in fireplaces, chimney pipes, and heating solutions.
Target audience
Target audience
Homeowners, DIY enthusiasts, and contractors.
Homeowners, DIY enthusiasts, and contractors.
Homeowners, DIY enthusiasts, and contractors.
Homeowners, DIY enthusiasts, and contractors.
Key products
Key products
Chimney pipes, fireplaces, and stoves.
Chimney pipes, fireplaces, and stoves.
Chimney pipes, fireplaces, and stoves.
Chimney pipes, fireplaces, and stoves.
objective
objective
Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.
Optimize product discovery, improve navigation, and reduce cart abandonment to increase revenue and conversion rates.
Challenges overview
Challenges overview
High Cart Abandonment (71.13%): Caused by unclear shipping costs and checkout complexity.
Low Mobile Conversion Rates (1.21%): Poor navigation and mobile usability hindered sales.
PDP Content Gaps: Insufficient product descriptions and compatibility details impacted buyer confidence.
High Cart Abandonment (71.13%): Caused by unclear shipping costs and checkout complexity.
Low Mobile Conversion Rates (1.21%): Poor navigation and mobile usability hindered sales.
PDP Content Gaps: Insufficient product descriptions and compatibility details impacted buyer confidence.
High Cart Abandonment (71.13%): Caused by unclear shipping costs and checkout complexity.
Low Mobile Conversion Rates (1.21%): Poor navigation and mobile usability hindered sales.
PDP Content Gaps: Insufficient product descriptions and compatibility details impacted buyer confidence.
High Cart Abandonment (71.13%): Caused by unclear shipping costs and checkout complexity.
Low Mobile Conversion Rates (1.21%): Poor navigation and mobile usability hindered sales.
PDP Content Gaps: Insufficient product descriptions and compatibility details impacted buyer confidence.
Takeaway
Takeaway
Focused CRO strategies targeting navigation, checkout optimizations, and AI enhancements significantly boosted revenue, engagement, and conversion rates.
Focused CRO strategies targeting navigation, checkout optimizations, and AI enhancements significantly boosted revenue, engagement, and conversion rates.
Focused CRO strategies targeting navigation, checkout optimizations, and AI enhancements significantly boosted revenue, engagement, and conversion rates.
Focused CRO strategies targeting navigation, checkout optimizations, and AI enhancements significantly boosted revenue, engagement, and conversion rates.
Key Results
Conversion rate
Conversion rate
Conversion rate
+19.18% uplift
+19.18% uplift
+19.18% uplift
+19.18% uplift
Revenue impact
Revenue impact
Revenue impact
$391,191 gained
$391,191 gained
$391,191 gained
$391,191 gained
ATC Boost
ATC Boost
ATC Boost
+11.99% growth
+59.03% growth
+59.03% growth
+12.19% growth
Problem statement
Problem statement
Navigation Complexity: Users struggled to locate products due to poor filters and unclear categories.
PDP Content Gaps: Missing product dimensions, visuals, and trust signals limited purchase decisions.
Checkout Friction: Unclear shipping policies and inconsistent messaging led to abandoned carts.
Navigation Complexity: Users struggled to locate products due to poor filters and unclear categories.
PDP Content Gaps: Missing product dimensions, visuals, and trust signals limited purchase decisions.
Checkout Friction: Unclear shipping policies and inconsistent messaging led to abandoned carts.
Navigation Complexity: Users struggled to locate products due to poor filters and unclear categories.
PDP Content Gaps: Missing product dimensions, visuals, and trust signals limited purchase decisions.
Checkout Friction: Unclear shipping policies and inconsistent messaging led to abandoned carts.
Navigation Complexity: Users struggled to locate products due to poor filters and unclear categories.
PDP Content Gaps: Missing product dimensions, visuals, and trust signals limited purchase decisions.
Checkout Friction: Unclear shipping policies and inconsistent messaging led to abandoned carts.
Goals
Goals
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and descriptions to achieve a 10% increase.
Increase Revenue Per Visitor (RPV): Implement sticky buy boxes and AI tools to improve RPV by 15%.
Reduce Cart Abandonment: Clarify shipping costs and streamline checkout to lower abandonment by 10%.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and descriptions to achieve a 10% increase.
Increase Revenue Per Visitor (RPV): Implement sticky buy boxes and AI tools to improve RPV by 15%.
Reduce Cart Abandonment: Clarify shipping costs and streamline checkout to lower abandonment by 10%.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and descriptions to achieve a 10% increase.
Increase Revenue Per Visitor (RPV): Implement sticky buy boxes and AI tools to improve RPV by 15%.
Reduce Cart Abandonment: Clarify shipping costs and streamline checkout to lower abandonment by 10%.
Boost Add-to-Cart (ATC) Rates: Simplify PDP layouts and descriptions to achieve a 10% increase.
Increase Revenue Per Visitor (RPV): Implement sticky buy boxes and AI tools to improve RPV by 15%.
Reduce Cart Abandonment: Clarify shipping costs and streamline checkout to lower abandonment by 10%.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research Insights:
Heatmaps & Scroll Maps: Highlighted drop-offs in PDPs and checkout pages.
Session Recordings: Showed navigation struggles and confusion around shipping policies.
Surveys & Reviews: Customers requested clearer product specifications, dimensions, and bulk purchase incentives.
Product Sales data: Trends on product sale due to seasonality.
Heatmaps & Scroll Maps: Highlighted drop-offs in PDPs and checkout pages.
Session Recordings: Showed navigation struggles and confusion around shipping policies.
Surveys & Reviews: Customers requested clearer product specifications, dimensions, and bulk purchase incentives.
Product Sales data: Trends on product sale due to seasonality.
Heatmaps & Scroll Maps: Highlighted drop-offs in PDPs and checkout pages.
Session Recordings: Showed navigation struggles and confusion around shipping policies.
Surveys & Reviews: Customers requested clearer product specifications, dimensions, and bulk purchase incentives.
Product Sales data: Trends on product sale due to seasonality.
Heatmaps & Scroll Maps: Highlighted drop-offs in PDPs and checkout pages.
Session Recordings: Showed navigation struggles and confusion around shipping policies.
Surveys & Reviews: Customers requested clearer product specifications, dimensions, and bulk purchase incentives.
Product Sales data: Trends on product sale due to seasonality.
Key Tests and Optimizations:
Key Tests and Optimizations:
PDP Enhancements: Introduced accordion-style descriptions, better visuals, and comparison tables to increase trust.
Navigation Redesign: Added sticky search bars and prominent filters for faster product discovery.
PDP Enhancements: Introduced accordion-style descriptions, better visuals, and comparison tables to increase trust.
Navigation Redesign: Added sticky search bars and prominent filters for faster product discovery.
PDP Enhancements: Introduced accordion-style descriptions, better visuals, and comparison tables to increase trust.
Navigation Redesign: Added sticky search bars and prominent filters for faster product discovery.
Key Results
Revenue Impact: +$391,191 generated through winning tests across Q2, Q3, and Q4.
Revenue Impact: +$391,191 generated through winning tests across Q2, Q3, and Q4.
Revenue Impact: +$391,191 generated through winning tests across Q2, Q3, and Q4.
Homepage Engagement: +39.16% increase in conversions with improved layouts and search functionalities.
Homepage Engagement: +39.16% increase in conversions with improved layouts and search functionalities.
Homepage Engagement: +39.16% increase in conversions with improved layouts and search functionalities.
PDP Adjustments: +11.99% ATC and +19.18% conversion rates due to enhanced visuals and specifications.
PDP Adjustments: +11.99% ATC and +19.18% conversion rates due to enhanced visuals and specifications.
PDP Adjustments: +11.99% ATC and +19.18% conversion rates due to enhanced visuals and specifications.
AI Chatbot Results: +6% increase in engagement, simplifying customer queries and boosting trust.
AI Chatbot Results: +6% increase in engagement, simplifying customer queries and boosting trust.
AI Chatbot Results: +6% increase in engagement, simplifying customer queries and boosting trust.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
cart abandonment
cart abandonment
cart abandonment
Challenge: Customers abandoned carts due to unclear shipping costs and policies.
Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.
Challenge: Customers abandoned carts due to unclear shipping costs and policies.
Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.
Challenge: Customers abandoned carts due to unclear shipping costs and policies.
Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.
Challenge: Customers abandoned carts due to unclear shipping costs and policies.
Solution: Highlighted shipping costs upfront and promoted bulk purchase benefits.
Navigation Complexity
Navigation Complexity
Navigation Complexity
Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons
Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products
Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons
Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products
Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons
Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products
Challenge: Users faced difficulty finding relevant products due to poor categorization and filters. And Product Trends in different Seasons
Solution: Added sticky navigation and AI-powered product wizards for simplified discovery.
Optimized navigation based on seasons to promote relevant products
product engagement issues
product engagement issues
product engagement issues
Challenge: PDPs lacked visual hierarchy and detailed product information.
Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.
Challenge: PDPs lacked visual hierarchy and detailed product information.
Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.
Challenge: PDPs lacked visual hierarchy and detailed product information.
Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.
Challenge: PDPs lacked visual hierarchy and detailed product information.
Solution: Added product images, comparison tables, and trust-building elements like guarantees and certifications.
Lesson learned
Lesson learned
Simplify Navigation to Reduce Friction: Sticky search bars and clear categories enhanced product discovery.
Simplify Navigation to Reduce Friction: Sticky search bars and clear categories enhanced product discovery.
Enhance Product Descriptions to Build Confidence: Accordion-style details and visuals boosted ATC rates.
Enhance Product Descriptions to Build Confidence: Accordion-style details and visuals boosted ATC rates.
Transparency in Checkout to Reduce Abandonment: Upfront shipping costs and motivational banners encouraged completion.
Transparency in Checkout to Reduce Abandonment: Upfront shipping costs and motivational banners encouraged completion.
AI Tools Drive Engagement: Alby chatbot proved essential for addressing questions and reducing hesitation.
AI Tools Drive Engagement: Alby chatbot proved essential for addressing questions and reducing hesitation.
In the end
Conclusion
Conclusion
Conclusion
Northline Express’ CRO strategy drove $391,191 in monthly revenue growth by improving navigation, streamlining checkout, and enhancing PDP content. These changes increased engagement, trust, and conversions, positioning the company for sustained scalability and success.
Northline Express’ CRO strategy drove $391,191 in monthly revenue growth by improving navigation, streamlining checkout, and enhancing PDP content. These changes increased engagement, trust, and conversions, positioning the company for sustained scalability and success.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Our Work
Our Services
About Us
Pricing
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Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.