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Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
ATC(Add to cart)
15.6% Uplift
15.6% Uplift
monthly Revenue
$192k gained
RPV
9.22% growth
objective
objective
To optimize product discovery, enhance navigation, and reduce cart abandonment, leading to higher revenue and conversion rates.
To optimize product discovery, enhance navigation, and reduce cart abandonment, leading to higher revenue and conversion rates.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
To optimize product discovery, enhance navigation, and reduce cart abandonment, leading to higher revenue and conversion rates.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Cart Abandonment
Cart Abandonment
Cart Abandonment
Challenge: Users hesitated due to unclear shipping costs and bulk pricing.
Solution: Added banners highlighting bulk purchase benefits and improved transparency.
Challenge: Users hesitated due to unclear shipping costs and bulk pricing.
Solution: Added banners highlighting bulk purchase benefits and improved transparency.
Challenge: Users hesitated due to unclear shipping costs and bulk pricing.
Solution: Added banners highlighting bulk purchase benefits and improved transparency.
Challenge: Users hesitated due to unclear shipping costs and bulk pricing.
Solution: Added banners highlighting bulk purchase benefits and improved transparency.
Navigation Complexity
Navigation Complexity
Navigation Complexity
Challenge: Users struggled with cluttered menus and inefficient filters.
Solution: Introduced sticky navigation and search bars for easier product discovery.
Challenge: Users struggled with cluttered menus and inefficient filters.
Solution: Introduced sticky navigation and search bars for easier product discovery.
Challenge: Users struggled with cluttered menus and inefficient filters.
Solution: Introduced sticky navigation and search bars for easier product discovery.
Challenge: Users struggled with cluttered menus and inefficient filters.
Solution: Introduced sticky navigation and search bars for easier product discovery.
Product Trust Issues:
Product Trust Issues:
Challenge: Users lacked confidence due to insufficient product details.
Solution: Enhanced PDPs with certifications, shipping info, and trust-building visuals.
Challenge: Users lacked confidence due to insufficient product details.
Solution: Enhanced PDPs with certifications, shipping info, and trust-building visuals.
Challenge: Users lacked confidence due to insufficient product details.
Solution: Enhanced PDPs with certifications, shipping info, and trust-building visuals.
Challenge: Users lacked confidence due to insufficient product details.
Solution: Enhanced PDPs with certifications, shipping info, and trust-building visuals.
KEY TESTS AND OPTIMISATION
Navigation Optimization
+16.99% click-through on search bar, +18.4% search page views.
Product Pages
+6.58% CVR and +6.85% ATC with improved layouts.
Cart Redirection
Reduced abandonment by 16% and adding $192K/month
PLP Enhancements
+24.24% and +9.22% rpv via quick views and infinite scroll.
Lesson learned
Simplify Navigation for Faster Discovery: Sticky search bars and clear categories reduce friction.
Detailed Product Pages Increase Confidence: Trust elements like certifications drive ATC and conversions.
Cart Transparency Reduces Abandonment: Highlighting shipping costs and discounts builds trust and urgency.
Wholesale Promotions Drive Higher AOV: Explicit messaging about bulk discounts influences larger purchases.
In the end
Conclusion
Conclusion
Conclusion
LightUp’s CRO program drove $192K in incremental monthly revenue by focusing on usability improvements, navigation simplifications, and PDP optimizations. These enhancements not only increased engagement but also reduced friction across the buying journey, setting a foundation for scalable growth.
LightUp’s CRO program drove $192K in incremental monthly revenue by focusing on usability improvements, navigation simplifications, and PDP optimizations. These enhancements not only increased engagement but also reduced friction across the buying journey, setting a foundation for scalable growth.
LightUp’s CRO program drove $192K in incremental monthly revenue by focusing on usability improvements, navigation simplifications, and PDP optimizations. These enhancements not only increased engagement but also reduced friction across the buying journey, setting a foundation for scalable growth.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Home > Case Study
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
ATC(Add to cart)
15.6% Uplift
monthly Revenue
$192k gained
RPV
9.22% growth
Home > Case Study
Lighting the Way to Success: LightUp's $192K Revenue Surge and 24.24% AOV Growth with Proven CRO Tactics!
ATC(Add to cart)
15.6% Uplift
monthly Revenue
$192k gained
RPV
9.22% growth
Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.