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Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth
Conversion (Subscription)
+318.29% Uplift
Monthly Revenue
$33K gained
CVR
+43.28% growth
Home > Case Study
Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth
Conversion (Subscription)
+318.29% Uplift
Monthly Revenue
$33K gained
CVR
+43.28% growth
Home > Case Study
Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth
Conversion (Subscription)
+318.29% Uplift
Monthly Revenue
$33K gained
CVR
+43.28% growth
Home > Case Study
Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth
Conversion (Subscription)
+318.29% Uplift
Monthly Revenue
$33K gained
CVR
+43.28% growth
Year
Year
2023
2023
2023
2023
Industry
Industry
Premium Tea and Gourmet Food Retailer.
Premium Tea and Gourmet Food Retailer.
Premium Tea and Gourmet Food Retailer.
Premium Tea and Gourmet Food Retailer.
Target audience
Target audience
Tea enthusiasts, gift buyers, and individuals seeking nostalgic British products.
Tea enthusiasts, gift buyers, and individuals seeking nostalgic British products.
Tea enthusiasts, gift buyers, and individuals seeking nostalgic British products.
Tea enthusiasts, gift buyers, and individuals seeking nostalgic British products.
Key products
Key products
Specialty teas, teaware, and gourmet pantry items.
Specialty teas, teaware, and gourmet pantry items.
Specialty teas, teaware, and gourmet pantry items.
Specialty teas, teaware, and gourmet pantry items.
objective
objective
To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.
To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.
Challenges overview
Challenges overview
Low Product Discovery Rates – Users struggled to find products quickly.
High Cart Abandonment (45.2%) – Trust gaps and unclear shipping costs deterred users
Content Clarity Issues – Customers wanted clearer details about products, flavors, and quantities.
Low Product Discovery Rates – Users struggled to find products quickly.
High Cart Abandonment (45.2%) – Trust gaps and unclear shipping costs deterred users
Content Clarity Issues – Customers wanted clearer details about products, flavors, and quantities.
Low Product Discovery Rates – Users struggled to find products quickly.
High Cart Abandonment (45.2%) – Trust gaps and unclear shipping costs deterred users
Content Clarity Issues – Customers wanted clearer details about products, flavors, and quantities.
Low Product Discovery Rates – Users struggled to find products quickly.
High Cart Abandonment (45.2%) – Trust gaps and unclear shipping costs deterred users
Content Clarity Issues – Customers wanted clearer details about products, flavors, and quantities.
Takeaway
Takeaway
Strategic improvements in navigation, product clarity, and trust-building elements led to measurable revenue growth and improved user engagement.
Strategic improvements in navigation, product clarity, and trust-building elements led to measurable revenue growth and improved user engagement.
Strategic improvements in navigation, product clarity, and trust-building elements led to measurable revenue growth and improved user engagement.
Strategic improvements in navigation, product clarity, and trust-building elements led to measurable revenue growth and improved user engagement.
Key Results
Conversion (Subscription)
Conversion (Subscription)
Conversion (Subscription)
+318.29% uplift
+318.29% uplift
+318.29% uplift
+318.29% uplift
Monthly Revenue
Monthly Revenue
Monthly Revenue
$33K gained
$33K gained
$33K gained
$33K gained
CVR
CVR
CVR
+43.28% growth
+59.03% growth
+12.19% growth
+59.03% growth
Problem statement
Problem statement
Complex Navigation: Users experienced difficulty locating products due to ineffective search filters and unclear categories.
Content Clarity: Lack of clear information about flavors, quantities, and benefits caused hesitation and cart abandonment.
Trust Gaps: Unclear shipping policies, insufficient reviews, and limited trust signals undermined confidence during checkout.
Mobile Usability Issues: Poor mobile optimization resulted in high drop-offs despite mobile accounting for 53% of traffic.
Complex Navigation: Users experienced difficulty locating products due to ineffective search filters and unclear categories.
Content Clarity: Lack of clear information about flavors, quantities, and benefits caused hesitation and cart abandonment.
Trust Gaps: Unclear shipping policies, insufficient reviews, and limited trust signals undermined confidence during checkout.
Mobile Usability Issues: Poor mobile optimization resulted in high drop-offs despite mobile accounting for 53% of traffic.
Complex Navigation: Users experienced difficulty locating products due to ineffective search filters and unclear categories.
Content Clarity: Lack of clear information about flavors, quantities, and benefits caused hesitation and cart abandonment.
Trust Gaps: Unclear shipping policies, insufficient reviews, and limited trust signals undermined confidence during checkout.
Mobile Usability Issues: Poor mobile optimization resulted in high drop-offs despite mobile accounting for 53% of traffic.
Complex Navigation: Users experienced difficulty locating products due to ineffective search filters and unclear categories.
Content Clarity: Lack of clear information about flavors, quantities, and benefits caused hesitation and cart abandonment.
Trust Gaps: Unclear shipping policies, insufficient reviews, and limited trust signals undermined confidence during checkout.
Mobile Usability Issues: Poor mobile optimization resulted in high drop-offs despite mobile accounting for 53% of traffic.
Goals
Goals
Increase Revenue Per Visitor (RPV) by improving search functionality and PDP layouts.
Boost Add-to-Cart (ATC) Rates by simplifying mobile interfaces and enhancing product clarity.
Reduce Cart Abandonment Rates with trust-building elements and checkout optimizations.
Increase Revenue Per Visitor (RPV) by improving search functionality and PDP layouts.
Boost Add-to-Cart (ATC) Rates by simplifying mobile interfaces and enhancing product clarity.
Reduce Cart Abandonment Rates with trust-building elements and checkout optimizations.
Increase Revenue Per Visitor (RPV) by improving search functionality and PDP layouts.
Boost Add-to-Cart (ATC) Rates by simplifying mobile interfaces and enhancing product clarity.
Reduce Cart Abandonment Rates with trust-building elements and checkout optimizations.
Increase Revenue Per Visitor (RPV) by improving search functionality and PDP layouts.
Boost Add-to-Cart (ATC) Rates by simplifying mobile interfaces and enhancing product clarity.
Reduce Cart Abandonment Rates with trust-building elements and checkout optimizations.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research Insights:
Session Recordings & Heatmaps – Identified navigation bottlenecks and user drop-offs on mobile.
Surveys & Analytics – Highlighted the demand for clearer product descriptions, filters, and pricing transparency.
User Testing – Confirmed a preference for sticky ATC buttons and prominent product features.
Session Recordings & Heatmaps – Identified navigation bottlenecks and user drop-offs on mobile.
Surveys & Analytics – Highlighted the demand for clearer product descriptions, filters, and pricing transparency.
User Testing – Confirmed a preference for sticky ATC buttons and prominent product features.
Session Recordings & Heatmaps – Identified navigation bottlenecks and user drop-offs on mobile.
Surveys & Analytics – Highlighted the demand for clearer product descriptions, filters, and pricing transparency.
User Testing – Confirmed a preference for sticky ATC buttons and prominent product features.
Session Recordings & Heatmaps – Identified navigation bottlenecks and user drop-offs on mobile.
Surveys & Analytics – Highlighted the demand for clearer product descriptions, filters, and pricing transparency.
User Testing – Confirmed a preference for sticky ATC buttons and prominent product features.
Key Tests and Optimizations:
Key Tests and Optimizations:
Redesigned filters and categories for faster product discovery.
Sticky Add-to-Cart (ATC) Buttons:
Enabled persistent ATC buttons on mobile, resulting in a 54.81% uplift in CVR.
Redesigned filters and categories for faster product discovery.
Sticky Add-to-Cart (ATC) Buttons:
Enabled persistent ATC buttons on mobile, resulting in a 54.81% uplift in CVR.
Redesigned filters and categories for faster product discovery.
Sticky Add-to-Cart (ATC) Buttons:
Enabled persistent ATC buttons on mobile, resulting in a 54.81% uplift in CVR.
Redesigned filters and categories for faster product discovery.
Sticky Add-to-Cart (ATC) Buttons:
Enabled persistent ATC buttons on mobile, resulting in a 54.81% uplift in CVR.
Trust-Building Elements:
Added customer reviews, shipping details, and payment options (PayPal, Amazon Pay) in the checkout process, addressing hesitations and improving completion rates.
Subscription Page Enhancements:
Increased visits by 318.29% through better visibility and promotional banners.
Trust-Building Elements:
Added customer reviews, shipping details, and payment options (PayPal, Amazon Pay) in the checkout process, addressing hesitations and improving completion rates.
Subscription Page Enhancements:
Increased visits by 318.29% through better visibility and promotional banners.
Trust-Building Elements:
Added customer reviews, shipping details, and payment options (PayPal, Amazon Pay) in the checkout process, addressing hesitations and improving completion rates.
Subscription Page Enhancements:
Increased visits by 318.29% through better visibility and promotional banners.
Trust-Building Elements:
Added customer reviews, shipping details, and payment options (PayPal, Amazon Pay) in the checkout process, addressing hesitations and improving completion rates.
Subscription Page Enhancements:
Increased visits by 318.29% through better visibility and promotional banners.
Key Results
Revenue Impact: +$22,678 generated incremental monthly revenue from A/B testing.
Revenue Impact: +$22,678 generated incremental monthly revenue from A/B testing.
Revenue Impact: +$22,678 generated incremental monthly revenue from A/B testing.
Navigation Optimization: +6.82% increase in search page views and +1.83% CVR from auto-suggestions.
Navigation Optimization: +6.82% increase in search page views and +1.83% CVR from auto-suggestions.
Navigation Optimization: +6.82% increase in search page views and +1.83% CVR from auto-suggestions.
Product Clarity Enhancements: +43.28% CVR increase from adding “Cups of Tea” indicators.
Product Clarity Enhancements: +43.28% CVR increase from adding “Cups of Tea” indicators.
Product Clarity Enhancements: +43.28% CVR increase from adding “Cups of Tea” indicators.
Sticky ATC Button Impact: +54.81% CVR uplift through simplified mobile layouts.
Sticky ATC Button Impact: +54.81% CVR uplift through simplified mobile layouts.
Sticky ATC Button Impact: +54.81% CVR uplift through simplified mobile layouts.
Subscription Page Visibility: +318.29% increase in visits by enhancing placement.
Subscription Page Visibility: +318.29% increase in visits by enhancing placement.
Subscription Page Visibility: +318.29% increase in visits by enhancing placement.
Challenges and How They Were Overcome
Challenges and How They Were Overcome
cart abandonment
cart abandonment
cart abandonment
Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.
Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.
Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.
Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.
Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.
Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.
Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.
Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.
Navigation Complexity
Navigation Complexity
Navigation Complexity
Challenge: Users struggled with unclear categories and lack of search suggestions.
Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.
Challenge: Users struggled with unclear categories and lack of search suggestions.
Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.
Challenge: Users struggled with unclear categories and lack of search suggestions.
Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.
Challenge: Users struggled with unclear categories and lack of search suggestions.
Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.
Content and trust issues
Content and trust issues
Content and trust issues
Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.
Solution:
Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.
Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.
Solution:
Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.
Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.
Solution:
Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.
Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.
Solution:
Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.
Lesson learned
Lesson learned
Simplify Navigation for Faster Discovery:Auto-suggestions and filters reduced friction and improved engagement.
Simplify Navigation for Faster Discovery:Auto-suggestions and filters reduced friction and improved engagement.
Simplify Navigation for Faster Discovery:Auto-suggestions and filters reduced friction and improved engagement.
Detailed Product Information Boosts Confidence:“Cups of Tea” indicators helped customers quickly understand product value.
Detailed Product Information Boosts Confidence:“Cups of Tea” indicators helped customers quickly understand product value.
Detailed Product Information Boosts Confidence:“Cups of Tea” indicators helped customers quickly understand product value.
Sticky ATC Buttons Improve Mobile Conversions:Persistent buttons enhanced accessibility and usability during mobile browsing.
Sticky ATC Buttons Improve Mobile Conversions:Persistent buttons enhanced accessibility and usability during mobile browsing.
Sticky ATC Buttons Improve Mobile Conversions:Persistent buttons enhanced accessibility and usability during mobile browsing.
Trust Elements Reduce Abandonment:Highlighting reviews and secure payment options lowered checkout drop-offs.
Trust Elements Reduce Abandonment:Highlighting reviews and secure payment options lowered checkout drop-offs.
Trust Elements Reduce Abandonment:Highlighting reviews and secure payment options lowered checkout drop-offs.
In the end
Conclusion
Conclusion
Conclusion
English Tea Store’s CRO optimization program resulted in a $22.7K monthly revenue uplift, leveraging A/B tests and usability enhancements. Improvements to navigation, PDP clarity, and mobile usability significantly boosted conversions and reduced friction across the customer journey. These strategies positioned the store for sustained growth while enhancing the shopping experience for tea lovers worldwide.
English Tea Store’s CRO optimization program resulted in a $22.7K monthly revenue uplift, leveraging A/B tests and usability enhancements. Improvements to navigation, PDP clarity, and mobile usability significantly boosted conversions and reduced friction across the customer journey. These strategies positioned the store for sustained growth while enhancing the shopping experience for tea lovers worldwide.
English Tea Store’s CRO optimization program resulted in a $22.7K monthly revenue uplift, leveraging A/B tests and usability enhancements. Improvements to navigation, PDP clarity, and mobile usability significantly boosted conversions and reduced friction across the customer journey. These strategies positioned the store for sustained growth while enhancing the shopping experience for tea lovers worldwide.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.