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Brewing Success – English Tea Store’s $400K Revenue Boost and 43.28% Conversion Growth

Monthly Revenue

$33K gained

Conversion (Subscription)

+318.29% Uplift

CVR

+43.28% growth

objective

To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.

Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.

To enhance product discoverability, simplify navigation, and build trust through detailed product information and optimized layouts to improve conversions and revenue.

Challenges and How They Were Overcome

cart abandonment

Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.

Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.

Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.

Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.

Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.

Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.

Challenge: High abandonment rates (45.2%) were linked to unclear shipping policies and lack of payment options.

Solution: Simplified checkout processes, emphasized secure payment methods, and highlighted shipping transparency, reducing hesitation.

Navigation Complexity

Challenge: Users struggled with unclear categories and lack of search suggestions.

Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.

Challenge: Users struggled with unclear categories and lack of search suggestions.

Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.

Challenge: Users struggled with unclear categories and lack of search suggestions.

Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.

Challenge: Users struggled with unclear categories and lack of search suggestions.

Solution: Redesigned navigation with auto-suggestions and visible filters, making it easier to find products and boosting search page views by 6.82%.

Content and trust issues

Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.

Solution:

Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.

Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.

Solution:

Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.

Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.

Solution:

Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.

Challenge: Insufficient product descriptions and lack of trust signals led to hesitation during purchases.

Solution:

Added “Cups of Tea” indicators and ingredient highlights, improving CVR by 43.28%.
Incorporated USDA Organic badges and customer reviews to build trust.

KEY TESTS AND OPTIMISATION

Navigation Optimization

Better filters & categories boosted 6.82% increase in search page views and +1.83% in CVR from auto-suggestions.

Product Clarity Enhancements

+43.28% CVR increase from adding “Cups of Tea” indicators.

Sticky ATC Button Impact

+54.81% CVR uplift through simplified mobile layouts.

Subscription Page Visibility

+318.29% increase in visits by enhancing placement.

Stronger Trust Signals

Clear shipping policies reduced cart abandonment.

Lesson learned

Simplify Navigation for Faster Discovery:Auto-suggestions and filters reduced friction and improved engagement.

Detailed Product Information Boosts Confidence:“Cups of Tea” indicators helped customers quickly understand product value.

Sticky ATC Buttons Improve Mobile Conversions:Persistent buttons enhanced accessibility and usability during mobile browsing.

Trust Elements Reduce Abandonment:Highlighting reviews and secure payment options lowered checkout drop-offs.

In the end

Conclusion

English Tea Store’s CRO optimization program resulted in a $22.7K monthly revenue uplift, leveraging A/B tests and usability enhancements. Improvements to navigation, PDP clarity, and mobile usability significantly boosted conversions and reduced friction across the customer journey. These strategies positioned the store for sustained growth while enhancing the shopping experience for tea lovers worldwide.

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Funnel efficiency

22%

Projected Revenue

2,376,240$

Successful Tests

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

RPV

22%

Projected Revenue

$187,487

Reduced Bounce Rate

4.53x

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

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Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

Licence

Contact

Unlimited Designs for your
E-Commerce Brand That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.