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Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization
Additional annual revenue
$102,348 growth
Revenue
22.7% growth
ATC
+15.61% uplift
Home > Case Study
Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization
Additional annual revenue
$102,348 growth
Revenue
22.7% growth
ATC
+15.61% uplift
Home > Case Study
Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization
Additional annual revenue
$102,348 growth
Revenue
22.7% growth
ATC
+15.61% uplift
Home > Case Study
Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization
Additional annual revenue
$102,348 growth
Revenue
22.7% growth
ATC
+15.61% uplift
Year
Year
2023
2023
2023
2023
Industry
Industry
Medical-themed art and educational products.
Medical-themed art and educational products.
Medical-themed art and educational products.
Medical-themed art and educational products.
Target audience
Target audience
Healthcare professionals, students, and anatomy enthusiasts.
Healthcare professionals, students, and anatomy enthusiasts.
Healthcare professionals, students, and anatomy enthusiasts.
Healthcare professionals, students, and anatomy enthusiasts.
Key products
Key products
Posters, anatomical illustrations, and accessories.
Posters, anatomical illustrations, and accessories.
Posters, anatomical illustrations, and accessories.
Posters, anatomical illustrations, and accessories.
objective
objective
To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).
To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).
Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.
To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).
Challenges overview
Challenges overview
High drop-off rates from homepage to product pages.
Unclear size and pricing details leading to cart abandonment.
Navigation issues causing poor mobile engagement and revenue leakage.
High drop-off rates from homepage to product pages.
Unclear size and pricing details leading to cart abandonment.
Navigation issues causing poor mobile engagement and revenue leakage.
High drop-off rates from homepage to product pages.
Unclear size and pricing details leading to cart abandonment.
Navigation issues causing poor mobile engagement and revenue leakage.
High drop-off rates from homepage to product pages.
Unclear size and pricing details leading to cart abandonment.
Navigation issues causing poor mobile engagement and revenue leakage.
Takeaway
Takeaway
Strategic content enhancements, optimized navigation, and visual redesigns drove measurable gains in engagement and revenue.
Strategic content enhancements, optimized navigation, and visual redesigns drove measurable gains in engagement and revenue.
Strategic content enhancements, optimized navigation, and visual redesigns drove measurable gains in engagement and revenue.
Strategic content enhancements, optimized navigation, and visual redesigns drove measurable gains in engagement and revenue.
Key Results
Additional annual revenue
Additional annual revenue
Additional annual revenue
$102,348 growth
$102,348 growth
$102,348 growth
$102,348 growth
Revenue
Revenue
Revenue
22.7% growth
22.7% growth
22.7% growth
22.7% growth
ATC
ATC
ATC
+15.61% growth
+15.61% growth
+15.61% growth
+15.61% growth
Problem statement
Problem statement
Navigation Challenges: Users struggled to discover products due to unintuitive menus and limited category visibility.
PDP Content Gaps: Insufficient product information and visual engagement resulted in low Add-to-Cart (ATC) rates.
Trust and Pricing Concerns: Users lacked confidence in checkout due to unclear shipping costs and discounts.
Navigation Challenges: Users struggled to discover products due to unintuitive menus and limited category visibility.
PDP Content Gaps: Insufficient product information and visual engagement resulted in low Add-to-Cart (ATC) rates.
Trust and Pricing Concerns: Users lacked confidence in checkout due to unclear shipping costs and discounts.
Navigation Challenges: Users struggled to discover products due to unintuitive menus and limited category visibility.
PDP Content Gaps: Insufficient product information and visual engagement resulted in low Add-to-Cart (ATC) rates.
Trust and Pricing Concerns: Users lacked confidence in checkout due to unclear shipping costs and discounts.
Navigation Challenges: Users struggled to discover products due to unintuitive menus and limited category visibility.
PDP Content Gaps: Insufficient product information and visual engagement resulted in low Add-to-Cart (ATC) rates.
Trust and Pricing Concerns: Users lacked confidence in checkout due to unclear shipping costs and discounts.
Goals
Goals
Increase CVR and ATC rates by simplifying navigation and improving visual layouts.
Address revenue leakage by refining product pages (PDPs) and filters.
Boost mobile engagement through tailored layouts and intuitive flows.
Increase CVR and ATC rates by simplifying navigation and improving visual layouts.
Address revenue leakage by refining product pages (PDPs) and filters.
Boost mobile engagement through tailored layouts and intuitive flows.
Increase CVR and ATC rates by simplifying navigation and improving visual layouts.
Address revenue leakage by refining product pages (PDPs) and filters.
Boost mobile engagement through tailored layouts and intuitive flows.
Increase CVR and ATC rates by simplifying navigation and improving visual layouts.
Address revenue leakage by refining product pages (PDPs) and filters.
Boost mobile engagement through tailored layouts and intuitive flows.
Test Highlights
Test Highlights
CRO Strategy and Execution
CRO Strategy and Execution
CRO Strategy and Execution
Research Insights:
Heatmaps & Scroll Maps: Found drop-offs after the first fold.
Session Recordings: Showed hesitation at checkout due to unclear pricing.
User Testing: Revealed frustrations with size charts and navigation menus.
Heatmaps & Scroll Maps: Found drop-offs after the first fold.
Session Recordings: Showed hesitation at checkout due to unclear pricing.
User Testing: Revealed frustrations with size charts and navigation menus.
Heatmaps & Scroll Maps: Found drop-offs after the first fold.
Session Recordings: Showed hesitation at checkout due to unclear pricing.
User Testing: Revealed frustrations with size charts and navigation menus.
Heatmaps & Scroll Maps: Found drop-offs after the first fold.
Session Recordings: Showed hesitation at checkout due to unclear pricing.
User Testing: Revealed frustrations with size charts and navigation menus.
Key Tests and Optimizations:
Key Tests and Optimizations:
Homepage Banner Optimization (AM-002.2)
Result:
+52.42% CVR, $13,206 revenue uplift.
Focused on visual appeal and CTAs for urgency-driven purchases.
Homepage Banner Optimization (AM-002.2)
Result:
+52.42% CVR, $13,206 revenue uplift.
Focused on visual appeal and CTAs for urgency-driven purchases.
Homepage Banner Optimization (AM-002.2)
Result:
+52.42% CVR, $13,206 revenue uplift.
Focused on visual appeal and CTAs for urgency-driven purchases.
Homepage Banner Optimization (AM-002.2)
Result:
+52.42% CVR, $13,206 revenue uplift.
Focused on visual appeal and CTAs for urgency-driven purchases.
Key Results
Homepage Redesign: +$5,977 monthly revenue uplift, +22.7% CVR
Homepage Redesign: +$5,977 monthly revenue uplift, +22.7% CVR
Homepage Redesign: +$5,977 monthly revenue uplift, +22.7% CVR
Mobile Navigation Redesign: +15.61% ATC, +9.04% checkout rates.
Mobile Navigation Redesign: +15.61% ATC, +9.04% checkout rates.
Mobile Navigation Redesign: +15.61% ATC, +9.04% checkout rates.
PLP Filters: +9.22% RPV, +24.24% AOV.
PLP Filters: +9.22% RPV, +24.24% AOV.
PLP Filters: +9.22% RPV, +24.24% AOV.
PDP Optimization: +550.95% ATC uplift.
PDP Optimization: +550.95% ATC uplift.
PDP Optimization: +550.95% ATC uplift.
Banner Changes: +52.42% CVR, $13,206 Revenue uplift
Banner Changes: +52.42% CVR, $13,206 Revenue uplift
Banner Changes: +52.42% CVR, $13,206 Revenue uplift
Challenges and How They Were Overcome
Challenges and How They Were Overcome
Cart Drop-Offs:
Challenge: Users hesitated due to unclear pricing and discount structures.
Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).
Challenge: Users hesitated due to unclear pricing and discount structures.
Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).
Challenge: Users hesitated due to unclear pricing and discount structures.
Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).
Challenge: Users hesitated due to unclear pricing and discount structures.
Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).
Navigation Complexity
Navigation Complexity
Navigation Complexity
Challenge: Poor product discoverability led to high bounce rates.
Solution: Redesigned visual navigation for better category access (+15.61% ATC).
Challenge: Poor product discoverability led to high bounce rates.
Solution: Redesigned visual navigation for better category access (+15.61% ATC).
Challenge: Poor product discoverability led to high bounce rates.
Solution: Redesigned visual navigation for better category access (+15.61% ATC).
Challenge: Poor product discoverability led to high bounce rates.
Solution: Redesigned visual navigation for better category access (+15.61% ATC).
Mobile Revenue Leakage:
Revenue Leakage:
Challenge: Mobile conversions lagged behind desktop.
Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).
Challenge: Mobile conversions lagged behind desktop.
Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).
Challenge: Mobile conversions lagged behind desktop.
Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).
Challenge: Mobile conversions lagged behind desktop.
Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).
Lesson learned
Lesson learned
Homepage CTAs Are Critical: Small design changes in banners and CTAs yield significant CVR improvements.
Homepage CTAs Are Critical: Small design changes in banners and CTAs yield significant CVR improvements.
Mobile Optimization Drives Engagement: Mobile-first strategies addressed usability gaps, increasing ATC and checkout rates.
Mobile Optimization Drives Engagement: Mobile-first strategies addressed usability gaps, increasing ATC and checkout rates.
Mobile Optimization Drives Engagement: Mobile-first strategies addressed usability gaps, increasing ATC and checkout rates.
Content Hierarchy Matters: Simplified PDP content and visuals dramatically improved conversion behaviors.
Content Hierarchy Matters: Simplified PDP content and visuals dramatically improved conversion behaviors.
Content Hierarchy Matters: Simplified PDP content and visuals dramatically improved conversion behaviors.
Visual Navigation Enhances Discovery: Clear visual categories encourage exploration and reduce bounce rates.
Visual Navigation Enhances Discovery: Clear visual categories encourage exploration and reduce bounce rates.
In the end
Conclusion
Conclusion
Conclusion
Animus Medicus leveraged strategic CRO optimizations to improve usability, navigation, and content presentation. The results were a 22.7% increase in conversions and $102,348 Average Additional Yearly Revenue Contribution. By prioritizing data-driven tests and focusing on user experience, the program demonstrated scalable performance improvements.
Animus Medicus leveraged strategic CRO optimizations to improve usability, navigation, and content presentation. The results were a 22.7% increase in conversions and $102,348 Average Additional Yearly Revenue Contribution. By prioritizing data-driven tests and focusing on user experience, the program demonstrated scalable performance improvements.
Animus Medicus leveraged strategic CRO optimizations to improve usability, navigation, and content presentation. The results were a 22.7% increase in conversions and $102,348 Average Additional Yearly Revenue Contribution. By prioritizing data-driven tests and focusing on user experience, the program demonstrated scalable performance improvements.
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Funnel efficiency
Funnel efficiency
22%
22%
Successfull A/B Tests
Enhanced
2,376,240$
Projected Revenue
Projected Revenue
2,376,240$
Successful Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
Funnel efficiency
4.53x
Successfull A/B Tests
2,376,240$
Projected Revenue
RPV
RPV
22%
22%
22%
Conversion Rate
4.53x
$187,487
Extra Revenue
Projected Revenue
$187,487
$187,487
Reduced Bounce Rate
4.53x
4.53x
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
Lack of clear and accessible product information.
Suboptimal mobile navigation and responsiveness.
Inefficient prioritization of testing during peak traffic periods.
ROI
4.53x
Conversion Rate
4.53x
$187,487
Projected Revenue
Funnel efficiency
4.53x
Projected Revenue
2,376,240$
Successfull A/B Tests
Enhanced
Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization
Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.
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Navigation
Our Work
Our Services
About Us
Pricing
Reviews
Contact
© 2025 BlueBagels. All rights reserved.
Privacy Policy
Terms of Use
Licence
Contact
Unlimited Designs for your
E-Commerce Brand That converts
Hire battle-tested talent who understands the designs that turn clicks into customers.
Dedicated Branding Specialist
Dedicated CRO Specialist
Dedicated Account Manager
100% Conversion-focused Designs
Unlimited Requests (one active at a time)
Rapid Turnaround (72 hours on average)
Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)
Get Started Today
Full refund if our designs don’t increase your conversion rates within the first 60 days.