BB-AI Driven CRO

Home > Case Study

Animus Medicus – Unlocking 22.7% Revenue Growth Through Strategic CRO Optimization

Additional annual revenue

$102,348 growth

Revenue

22.7% growth

ATC

+15.61% uplift

objective

To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).

Improve user experience, conversion rates (CVR), and Revenue Per Visitor (RPV) by addressing navigation challenges, product clarity, and trust concerns.

To address usability issues, improve navigation, and optimize content to increase Conversion Rate (CVR) and Revenue Per Visitor (RPV).

Challenges and How They Were Overcome

Cart Drop-Offs:

Challenge: Users hesitated due to unclear pricing and discount structures.

Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).

Challenge: Users hesitated due to unclear pricing and discount structures.

Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).

Challenge: Users hesitated due to unclear pricing and discount structures.

Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).

Challenge: Users hesitated due to unclear pricing and discount structures.

Solution: Added visual cues for discounts and simplified PDP layouts (+550.95% ATC).

Navigation Complexity

Challenge: Poor product discoverability led to high bounce rates.

Solution: Redesigned visual navigation for better category access (+15.61% ATC).

Challenge: Poor product discoverability led to high bounce rates.

Solution: Redesigned visual navigation for better category access (+15.61% ATC).

Challenge: Poor product discoverability led to high bounce rates.

Solution: Redesigned visual navigation for better category access (+15.61% ATC).

Challenge: Poor product discoverability led to high bounce rates.

Solution: Redesigned visual navigation for better category access (+15.61% ATC).

Mobile Revenue Leakage:

Revenue Leakage:

Challenge: Mobile conversions lagged behind desktop.

Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).

Challenge: Mobile conversions lagged behind desktop.

Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).

Challenge: Mobile conversions lagged behind desktop.

Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).

Challenge: Mobile conversions lagged behind desktop.

Solution: Focused on mobile-first layouts and sticky filters (+9.22% RPV).

KEY TESTS AND OPTIMISATION

Homepage Redesign

+$5,977 monthly revenue uplift, +22.7% CVR

Mobile Navigation Redesign

+15.61% ATC, +9.04% checkout rates.

PLP Filters

+9.22% RPV, +24.24% AOV.

PDP Optimization

+550.95% ATC uplift.

Banner Changes

+52.42% CVR, $13,206 Revenue uplift

Lesson learned

Homepage CTAs Are Critical: Small design changes in banners and CTAs yield significant CVR improvements.

Mobile Optimization Drives Engagement: Mobile-first strategies addressed usability gaps, increasing ATC and checkout rates.

Content Hierarchy Matters: Simplified PDP content and visuals dramatically improved conversion behaviors.

Visual Navigation Enhances Discovery: Clear visual categories encourage exploration and reduce bounce rates.

In the end

Conclusion

Animus Medicus leveraged strategic CRO optimizations to improve usability, navigation, and content presentation. The results were a 22.7% increase in conversions and $102,348 Average Additional Yearly Revenue Contribution. By prioritizing data-driven tests and focusing on user experience, the program demonstrated scalable performance improvements.

Case studies

Check out other Case studies

Funnel efficiency

22%

Projected Revenue

2,376,240$

Successful Tests

Enhanced

Achieved 2 Million $+ in additional Projected revenue through Strategic Funnel Research and Optimization

Low Add-to-Cart (ATC) and Conversion Rates due to unclear product information. Ineffective navigation on mobile and desktop leading to high drop-offs.Lack of trust indicators impacting user confidence.

RPV

22%

Projected Revenue

$187,487

Reduced Bounce Rate

4.53x

How Bavaria Trachten Achieved a 22% Revenue Per Visitor (RPV) Uplift with Strategic CRO Initiatives

Lack of clear and accessible product information.

Suboptimal mobile navigation and responsiveness.

Inefficient prioritization of testing during peak traffic periods.

Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

Licence

Contact

Unlimited Designs for your E-Commerce Brand

That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.

Navigation

Our Work

Our Services

About Us

Pricing

Reviews

Contact

Licence

Contact

Unlimited Designs for your
E-Commerce Brand That converts

Hire battle-tested talent who understands the designs that turn clicks into customers.

Dedicated Branding Specialist

Dedicated CRO Specialist

Dedicated Account Manager

100% Conversion-focused Designs

Unlimited Requests (one active at a time)

Rapid Turnaround (72 hours on average)

Cancel Anytime Monthly Subscriptions
(save an average of $20,000 annually)

Get Started Today

Full refund if our designs don’t increase your conversion rates within the first 60 days.